- GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
MAD, Steve McClellan - Thursday, December 31, 2015
The agreements will provide the ad holding companies with access to Tencent ...
- 2016 Will Become The Year Of Data For Marketers
Email Marketing Daily, Jess Nelson - Tuesday, December 29, 2015
Some 81.3% of global marketers say data will become more important ...
- How The Living Planet Aquarium Earned Co-Op Marketing Funds Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 23, 2015
The Living Planet Aquarium was drowning in unorganized data, impacting all leve ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Google Reaches For Cloud Space To Power Advertising, Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2015
A land deal being voted on Monday by the Montgomery County Commissi ...
- For Best Results: Big Data, Meet Media Research
Data and Targeting Insider, Josh Chasin - Monday, December 21, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- NEW! Meet JoLLY, The First Wearable That Tracks Happiness
Out to Launch, Amy Corr - Friday, December 18, 2015
Forget about tracking steps, heart rate and miles walked. How about ...
- Ad Tech Firms And Publishers Impacted By European Privacy Law
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Wall Street Journal reports that a new European digital privacy l ...
- Educate, Don't Oversell, To Battle Data Fatigue
Online Spin, Cory Treffiletti - Tuesday, December 15, 2015
Buzzwords run rampant this time of year, as everyone readies their predictio ...
- MediaMath's Joanna O'Connell: You Can Have Lots of Data & Still Suck At Marketing
RTBlog, Tobi Elkin - Tuesday, December 15, 2015
Joanna O'Connell joined ad tech company MediaMath as chief marketing officer aft ...
- NavAds Taps Moz For Location-Based Search, Navigation And Mapping Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2015
NavAds BV, a provider of location content to databases that power navigati ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
Real-Time Daily, Jeremy Ostermiller - Friday, December 4, 2015
Video has become one of the most popular ad formats for onli ...
- Data Matching To Become Top Focus In 2016
Data and Targeting Insider, Laurie Sullivan - Tuesday, December 1, 2015
Data matching will replace attribution as one of the major topics acro ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...
- The Price Of Data On The Black Market
SearchBlog, Laurie Sullivan - Wednesday, December 2, 2015
Consumer credit card numbers, log-in information and other stolen financial data se ...