- Group M Unifies Data Under (m)Platform Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, November 30, 2016
The new Group M division, called [m]Platform, aims to "unify" data fr ...
- Return Path Acquires Email Copilot For Email Deliverability
Email Marketing Daily, Jess Nelson - Monday, November 28, 2016
Email and data solutions provider Return Path announced the acquisition of S ...
- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless th ...
- Evergage Launches Automated Data Monitoring
Email Marketing Daily, Jess Nelson - Friday, November 18, 2016
Evergage, a real-time personalized marketing company, has released a new solution th ...
- Unusual Data Partners Finding Close Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2016
Real-time location data and ad-targeting services brought together some unlikely suitors th ...
- Coming Soon: The Creative War Room Of The Future
Online Spin, Cory Treffiletti - Wednesday, November 16, 2016
Remember when all the rage was to set up a "war roo ...
- Some Android Phones Sending User Data To China
Around the Net in Mobile, Gavin O'Malley - Tuesday, November 15, 2016
Security contractors has reportedly discovered preinstalled software in some Android phones th ...
- Crayon Raises $3.35M For Real-Time Marketing Analytics
Email Marketing Daily, Jess Nelson - Friday, November 11, 2016
Crayon announced a $3.35 million seed funding round on Thursday for artifici ...
- Election Data Proved A Big-League Failure
TV Watch, Wayne Friedman - Thursday, November 10, 2016
Polls of "likely voters" missed the boat. Predictive models were a bus ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- ITV And Havas Reveal AI Tool For US Election Night Coverage
Around the Net In MAD London, Sean Hargrave - Tuesday, November 8, 2016
ITV has joined forces with Havas ahead of today's monumental U.S. presidenti ...
- IAB's Data Center Of Excellence Announces Winners Of Data Rockstar Awards
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
Interactive Advertising Bureau (IAB) and its Data Center of Excellence announced t ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kolla ...
- Adobe Gives Content Creators Data On How Videos Perform
Online Video Daily, Laurie Sullivan - Wednesday, November 2, 2016
The move brings Adobe Analytics into the Social Publishing panel, a marketi ...
- The 'Cardinal Sin' Of Data Collection
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2016
Capturing consumer data without using it to personalize messages should become ...
- Customer Data Platform Institute Launches To Unify Siloed Data
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new trade organization launched on Monday to help marketers tackle t ...
- Welcome To The World Of Connected Creativity
Online Spin, Cory Treffiletti - Wednesday, November 2, 2016
There's a trend in digital marketing that will result in what ...
- 2017 IoT Predictions: Complexity, Security, CMO Turnover
Connected Thinking, Chuck Martin - Tuesday, November 1, 2016
The Internet of Things is complicated and the increasing complexity can overwhe ...