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Tag results for "books" for January 2013

The Marketer's Bookshelf: P&G's Secrets; Fast-Growing Brands; The Curse of Incumbents
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2013
In some ways, it's a shame that A.G. Lafley and Roger ...
Now It's Digital Book Worms
Research Brief, Jack Loechner - Thursday, January 17, 2013
According to a recent survey by the Pew Research Center's Internet &am ...
McDonald's To Give Away 15 Million Books
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 9, 2013
McDonald's will give away of millions of copies of a children's bo ...
Heavy Discounting Hurt Sales Of Physical Books
Around the Net In OMD Europe, Nina Lentini - Monday, January 7, 2013
John Lewis reported that sales of e-readers surged 45% in the run- ...
Nook? Not
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Barnes & Noble posted a decline in retail sales in the holid ...
B&N's Bad News On Books And Nooks
Marketing Daily - Top of the News, Thom Forbes - Friday, January 4, 2013
An AP photo that moved "over the wire," as we used ...