- Puma Embraces Mobile, Fun Tech To Attract Buyers
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Puma employs technology that reflects its brand identity as a fun, style-sav ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succe ...
- Brands' Offline Insights Drive Online Advertising's Future
Online Media Daily, David Helmreich - Friday, October 12, 2012
Online advertising teams can use a wealth of offline customer insights deriv ...
- Thomson Reuters To Buy MarkMonitor, Ups Online Brand Protection
Online Media Daily, Gavin O'Malley - Friday, July 27, 2012
The Web is making the world an even scarier place for brand ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testi ...