- Netgear Shows Off Connectivity With New Identity
Marketing Daily, Aaron Baar - Thursday, January 23, 2014
"Like a lot of technology companies, [Netgear] is starting to see t ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- Pawnder This: New Campaign Positions Jewelry Resale As Upscale
MAD, Larissa Faw - Tuesday, January 14, 2014
Circa and creative agency Sison & Overton have developed an ad campai ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Sorry Charlie, You Were Just Too 2-Dimensional
MAD, Larissa Faw - Friday, January 10, 2014
StarKist Reanimates Charlie The Tuna For Today's Generation. The iconic brand masc ...
- Microsoft Trumps Apple As Most Trusted Brand
Marketing Daily, Laurie Sullivan - Monday, January 6, 2014
A Forrester Research study released Monday suggests that Microsoft's innovative consumer technolo ...
- The Influencer Conundrum -- Who Do You Choose?
Marketing Daily, Susan Frech - Monday, January 6, 2014
As marketers, rather than viewing the term "influencer" as one narrow definitio ...
- Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it com ...