- It Hurts To Lose Your Cool
Video Critique, Steve Smith - Thursday, July 31, 2014
Apple ads work best when they follow the brand's traditional spot principl ...
- Users Not Eating Up Foursquare's Dual App Strategy
MoBlog, Mark Walsh - Tuesday, July 29, 2014
Foursquare took steps last week to further distance itself from the check-i ...
- 5 Top Luxury Brands Spent $22 Million On Paid-Search Keywords
SearchBlog, Laurie Sullivan - Thursday, July 24, 2014
Five of the top luxury brands that typically keep a tight re ...
- Market Basket Protests Continue
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Employees who were fired Sunday encouraged store workers to further efforts ...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- EBay To Redouble Marketing Effort To Rebuild Trust
Around the Net In MAD London, Sean Hargrave - Friday, July 18, 2014
EBay is vowing to redouble its marketing effort to regain consumer confiden ...
- Amazon, Carnival Top Buzz Lists
Marketing Daily, Tanya Gazdik - Wednesday, July 16, 2014
Amazon has been as "close to a Teflon brand as there ...
- When A Fragmented Brand Strategy Gets In The Way Of Success
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 16, 2014
There's an opportunity for search marketers to help brands build an identit ...
- How Brand BFFLs Enter Inner Circles
SearchBlog, Laurie Sullivan - Tuesday, July 15, 2014
Best friends for life. What brand wouldn't want that distinction? Morality mig ...
- Companies' Social Media Experience Still Lagging
Marketing Daily, Aaron Baar - Tuesday, July 8, 2014
"The longer you wait, the more likely the empowered consumer is goi ...
- Google Tops Global Brand Perception League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, July 2, 2014
Google has been named number one in FutureBrand's Global Top 100 lis ...