- VW Vows To Change The Brand's 'Mindset'
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
Volkswagen's CEO has set out the company's top priorities, including instilling i ...
- Time For CMOs And CIOs To TalkTalk About Security?
London Blog, Sean Hargrave - Wednesday, October 28, 2015
Cybersecurity is seen as the CIO's responsibility -- but when brand reputati ...
- Lincoln And McConaughey Help Perception, Not Consideration
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2015
New ads are having a salubrious influence on brand perception, but n ...
- 'Agency of Things' Aims to Connect Brands
Connected Thinking, Chuck Martin - Monday, October 19, 2015
As billions of things become internet connected, brands will be faced wi ...
- New Index Shows Link Between Brand Purpose And Sales Growth
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Brands such as Unilever see demonstrable sales growth from socially and environmental ...
- VW Pins Turnaround On Electric Cars And Cleaner Exhausts
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
A renewed Volkswagen strategy will now see it focus heavily on establishi ...
- Anatomy Of A Name Change: ABC Family Goes 'Freeform'
TVBlog, Adam Buckman - Wednesday, October 14, 2015
ABC Family announced that it would become Freeform in January -- a ...
- Volkswagen Campaign Aims To Win Back Customer Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
Volkswagen is starting its offensive to salvage consumer trust with numerous newspap ...
- RBS To Rebrand As 'rbs'
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
Royal Bank of Scotland is planning a new logo to symbolise t ...
- How Much Can Brands Benefit From 'No Artificial Ingredients'?
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2015
For the rapidly growing number of food and beverage brands that a ...
- What Kind Of Man Reads Playboy. Or Playboy.com?
VidBlog, P.J. Bednarski - Tuesday, October 13, 2015
Playboy digital and marketing exec Robin Zucker was the guest at MediaPost ...
- Facebook Pays Staff GBP35m In Bonuses, Gives Treasury Just GBP4,327 In Tax
Around the Net In MAD London, Sean Hargrave - Monday, October 12, 2015
Staff at Facebook's UK arm took home an average of more th ...
- Lidl And Morrisons Improve Brand Perception Through Living Wage Pledge
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Since pledging to introduce pay in excess of the National Living Wag ...
- Apple, BMW, Toyota Top Among 'Intimate' Brands
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2015
Apple took first place in the U.S., Mexico and the UAE amo ...
- Unilever Reveals Brands 'With Purpose' Grow Twice As Fast
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Cutthroat promotions have devalued FMCG brands across Europe but brands that ha ...
- Brands Tell Blatter To Go
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Embattled Fifa president Sepp Blatter is adamant that he will remain ...
- Apple, Amazon, Facebook Gain Significantly In Brand Value
Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Apple remains the biggest, winning for overall brand value in Interbrand's 1 ...
- Pfister Tweaks Pretentious Competitors To Intro Innovative Faucet
Marketing Daily, Karlene Lukovitz - Thursday, October 1, 2015
Pfister may not have the snob appeal of higher-priced home hardware bran ...