- Formula For Email Success: Help Three Times, Sell Once
Email Insider Europe, Sean Hargrave - Wednesday, March 23, 2016
Are you more sales-driven than helpful in email? It's only by addi ...
- Instagram Explains New Timeline Policy -- But Will It Damage The Brand?
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
A spokesperson has explained Instagram's proposed timeline changes: "As Instagram has grow ...
- TSB Launches Campaign To Promote Partnership Over Sales
Around the Net In MAD London, Sean Hargrave - Tuesday, March 15, 2016
TSB, the independent bank, has launched a new brand campaign focusing ...
- Sharapova Shows Brands Have Developed Morals -- Next Stop Russian Rio Ban?
London Blog, Sean Hargrave - Tuesday, March 15, 2016
The public demands that brands no longer turn a blind eye ...
- Tesco's CEO Says Accounting Scandal Was A Catalyst For Change
Around the Net In MAD London, Sean Hargrave - Monday, March 14, 2016
Tesco's GBP326m overstatement of profits was a catalyst that forced the busine ...
- Apple, Disney, Amazon Are Top 'Intimate' Brands For Women
Marketing Daily, Tanya Gazdik - Friday, March 11, 2016
"Marketers should try harder to leverage emotional connections to build strong bon ...
- Brands Start To Take A Zero Tolerance Stance On Athletes And Drugs With Sharapova
Around the Net In MAD London, Sean Hargrave - Wednesday, March 9, 2016
Brands are cutting ties with tennis star Maria Sharapova after she fail ...
- Trump Defends His Brand In Florida After Wins On Tuesday
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 9, 2016
Donald Trump’s antics are no longer surprising, but his defense of t ...
- Ford Only Automaker On Ethical Companies List
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
Ford Motor Co, is the only automaker that was named one ...
- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- Facebook To Pay More Tax In The UK
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Facebook is set to pay millions of pounds more in tax ...
- Facebook, Google: Tax Is The Price For Buying Public 'Likes'
London Blog, Sean Hargrave - Friday, March 4, 2016
Facebook and Google are not afraid of fines or politicians, but th ...