- Trump Card: Packaging Lessons From Politics, Hollywood
Marketing: Politics, Gary Kreissman - Tuesday, April 26, 2016
Despite his reputedly tone deaf self-promotion, Donald Trump has proven he c ...
- Trump Makes False Pivot
Red, White & Blog, Philip Rosenstein - Tuesday, April 26, 2016
As the GOP race nears its finale, the Donald Trump campaign ...
- These Food Brands Are Commonly Mispronounced
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 22, 2016
Picture this: you're at a crowded bar with a friend. She as ...
- Mr. Peanut Celebrates 100th Birthday
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 22, 2016
Planters rang in the 100th birthday of Mr. Peanut today, kicking off ...
- Most English Brands Named Ahead of St George's Day
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
The National Trust, BBC Radio 4 and Avon are among the mo ...
- Buick Joins Luxury Automakers In Perception
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2016
"Guiding consumers through the purchase journey is challenging, and particularly so ...
- Lego Tops UK Brand Reputation
Around the Net In MAD London, Sean Hargrave - Monday, April 18, 2016
Lego, IKEA and BMW Group are the firms with the best reputati ...
- Toyota, Acura Tops In Edmunds.com's Value Awards
Marketing Daily, Tanya Gazdik - Sunday, April 17, 2016
Toyota won the non-luxury brand-level award, while Acura won the non-luxury brand-lev ...
- Disney, Amazon, Apple Are Most 'Authentic' Brands
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
Brands getting it right "have in common an ability to talk ...
- Alcatel OneTouch Says Simple Is Better
Marketing Daily, Aaron Baar - Thursday, April 7, 2016
"We've found that our brand needed to exemplify our new positioning ...
- Kerry Washington Criticizes 'Adweek' For Photoshopped Cover
The Daily Blog, Erik Sass - Wednesday, April 6, 2016
Kerry Washington, who won fame playing the role of Olivia Pope ...
- The Demise Of Brand-Building
Online Spin, Maarten Albarda - Monday, April 4, 2016
In the hoopla that is modern marketing, it appears that brand-building ...
- Google Backpedals After Gmail Prank Backfires And Other Crazy Brand Messages
SearchBlog, Laurie Sullivan - Friday, April 1, 2016
"Well, it looks like we pranked ourselves this year," wrote Victor-bogdan Anchidi ...