- Booted Off Super Bowl By NFL, Battered GNC Scrambles
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2017
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude o ...
- Disney Moving 'Club Penguin' Brand To Mobile
Around the Net in Mobile, Gavin O'Malley - Tuesday, January 31, 2017
Say “Goodbye,” to Club Penguin’s Web-based platform. Yes, the social network f ...
- Aldi, Lidi, Google Tops in Simplicity Index
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advoca ...
- BT Shares Tumble Over Italian Accounting Scandal
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
BT's market value has plunged by more than GBP7bn after it issu ...
- Geico, Verizon, McDonald's Are Tops In Ad Awareness
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2017
Geico, Verizon Wireless and McDonald's are the bg three in ad awarenes ...
- Samsung Sticking With 'Galaxy Note' Brand
Around the Net in Mobile, Gavin O'Malley - Monday, January 23, 2017
Despite its damaged brand, Samsung is planning to sell a successor ...
- Tesco And Morrisons' Do Well For 'Buzz' In YouGov's Latest BrandIndex
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Averaged across the whole of 2016, Tesco's buzz score was up 12 ...
- Campaign Monitor Introduces Template Management For Teams
Email Marketing Daily, Jess Nelson - Thursday, January 12, 2017
Campaign Monitor unveiled a new product feature this week that adds ...
- Uber Accused Of Cashing In On Tube Strike
Around the Net In MAD London, Sean Hargrave - Tuesday, January 10, 2017
Uber has been accused of "cashing in" on the Tube strike ...
- Ford Revives Ranger, Bronco Brands
Marketing Daily, Tanya Gazdik - Monday, January 9, 2017
Ford announced plans to bring back the Ranger and Bronco nameplates a ...
- Why The IAB Shouldn't Worry -- Brands Love Digital And Will Renew Their Vows
London Blog, Sean Hargrave - Friday, January 6, 2017
The new IAB UK CEO wants brands to fall back in lo ...
- Adland's Post-Truth Hero Brand Is A Huge Surprise
London Blog, Sean Hargrave - Thursday, January 5, 2017
Who would have thought budget carrier Ryanair would be shining a lig ...