Tag results for "brand image"
- Consumers Will Drop Influencers, Brands Whose Values Conflict With TheirsMany consumers also will stop following social influencers whose values aren't alig ...
- Brands Need To Get Serious, At Least A LittleConsumers have had enough of brands that try too hard. "Being wei ...
- Tracee Ellis Ross Wants Women To Love Their HairActor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered hairca ...
- Porsche, Toyota, Ford Score Highest In Brand LoyaltyCustomer loyalty is a team effort, says Joe Lawrence, executive vice preside ...
- IHG's Hotel Indigo Unveils Multimllion-Dollar Effort"For our guests, Hotel Indigo isn't just a place to stay ...
- Honda Keeps Dreaming In Brand EffortThe effort features a brand mural debuting in New York and L ...
- Mitsubishi, Infiniti Tops In Customer ExperienceConsumers are willing to pay higher prices, but expect a premium experienc ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger ImpactResearch on the human brain and CTV advertising suggests ads that ali ...
- New York Botanical Garden Refreshes BrandFrom brand strategy to a new logo, the revamp will showcase wh ...
- Gucci Targets 'True' Luxury CustomersGucci has opened a new 15,000-square-foot megastore as its London flagship. It comes ...
- Music Aside, Jimmy Buffet Was An Astute MarketerAlong with his timeless classics, musician Jimmy Buffet created a billion-dollar empi ...
- Exclusive: Polestar North America Top Exec Shares Marketing Approach"We've added voiceovers for our commercials with American accents," Hembrough tells "DriveTime ...
- JC Penney Repositions With New 'Make It Count' CampaignIn reintroducing people to the 121-year-old brand, the retailer is aiming f ...
- Will Max Be The Next Netflix - Or Maybe Just 'John From Cincinnati'?Even HBO has had programming clunkers. "John From Cincinnati" started up rig ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit PoliticallyThe study from Engagement Labs also shows differences by party in ter ...
- Brand Traits Have Greater Effect On Sales Than Ad ReachBrand traits -- such as consumer loyalty, market share and brand penetrati ...
- Brands Should Not Shy Away From 'Pride' EffortsIt's not always easy to take a stand and do the rig ...
- Marketing Lessons From Twitter's RebrandElon Musk's rebranding of Twitter offers other companies a plethora of marketi ...
- Apple: Now There's An X App For ThatApple has now accepted the new name of "X" on its A ...
- Meta's Q2 Results Show Rebound In Online AdvertisingMeta's Q2 performance results show a strong increase in active Facebook use ...
- Consumers Dislike New Twitter Logo, Study FindsUsing its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- How Subaru Makes Good On Its 'Love' PromiseSubaru of America believes "Love Means Being More Than a Car Company ...
- Twitter Now Tougher With 'X': Does That Mean More Hard Core?Twitter is making a more radical move to be a more "ha ...
- The Fallout From Repetitive Ads Is Worse Than You ThinkExcessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Banks Top Ranking Of Most Valuable Brands In Southeast AsiaKantar's ranking of most valuable brands in the region highlights opportunities f ...
- Subway Adds Meat Slicers To Its U.S. LocationsSubway is calling the move, part of the chain's Eat Fresh Refres ...
- Lexus Signs Young Golfers As Brand AmbassadorsThe golfers "will be critical in introducing the Lexus brand to n ...
- Test Drive: Ford Capitalizes On Bronco Brand SuccessThe Bronco is now offered in a multitude of trim levels includi ...
- Jeep Ranked 'Most-Patriotic' Brand For 22nd YearRankings come at a time of shifting social and political landscapes, a ...
- This Is Your Brain, This Is Your Brain On Politics"Every business that wants to avoid becoming the next brand in t ...
