- Branded Web Names Herald New Era
Marketing Daily, Adrian Kinderis - Friday, January 27, 2012
Beginning this month, a core component of Internet infrastructure will undergo ...
- Millennials Trust People, Not Brands, When Buying
Online Media Daily, Laurie Sullivan - Thursday, January 26, 2012
Marketers that are trying to connect with Millennials ages 18 to ...
- Ensemble Nabs Deckelbaum To Head Branded Content, Strengthen Creative Ties
MediaDailyNews, Steve McClellan - Monday, January 23, 2012
Ensemble, the Interpublic branded entertainment firm, continues to expand with the appointme ...
- Cannes Adds Branded Content Lion, Names Big Fuel's Savar Chair
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
The International Festival of Creativity (a.k.a. the Cannes Lions) just announced ...
- Rebranded Clear Channel Downplays Radio, Pushes Cross-Platform
MediaDailyNews, Erik Sass - Friday, January 13, 2012
The nation's largest radio broadcaster is emphasizing its growing portfolio of non-rad ...
- Branded Content Advertising Spend At All Time High
Research Brief, Jack Loechner - Wednesday, January 4, 2012
According to the 2011 "Spending Study" conducted by the Custom Content Counc ...