- De-Manufacturing The Brand
Data and Targeting Insider, Steve Smith - Sunday, June 23, 2013
Big Data and real-time marketing channels, ironically, may force companies to fa ...
- 'Southern Living' Launches Southern Living Hotel Collection
MediaDailyNews, Fern Siegel - Friday, June 21, 2013
Time Inc.’s Southern Living introduces the Southern Living Hotel Collection, a smal ...
- McCann Melbourne's 'Die' Racks Up Cannes Lions
MediaDailyNews, Steve McClellan - Thursday, June 20, 2013
McCann Melbourne's "Dumb Ways to Die" campaign for the Australian city's Met ...
- DailyBreak Brings Its Native Ad Model To Mobile
MoBlog, Steve Smith - Wednesday, June 19, 2013
DailyBreak has launched a mobile app with its first mobile branded campaig ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- The Infographic Of You: Foursquare Visualizes Your Check-Ins
MoBlog, Steve Smith - Friday, June 14, 2013
Foursquare's fun ad integration with Samsung hints at the ways that med ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- Pop Secret Finds Its Mobile Moment...Just Before The Kernel Burns
Mobile Insider, Steve Smith - Thursday, June 13, 2013
Pop Secret's Perfect Pop app has zoomed up the foodie chart becau ...
- Ahhhh....Results: Coca-Cola Digital-First Campaign Attracts 2.1 Million
MoBlog, Steve Smith - Thursday, June 13, 2013
The early results from the Coke Ahhh.com project suggest that an ambitio ...
- Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Some 43% of consumers say most marketing "is a bunch of B.S. ...
- DoubleClick Integrates Support For Native Ads, Brand Integration
Online Media Daily, Laurie Sullivan - Tuesday, June 4, 2013
Native ad formats and social have emerged as important new ad model ...
- Coke's Ahh Moments: The Mobile Pauses That Continue To Refresh
MoBlog, Steve Smith - Tuesday, June 4, 2013
Coke's Ahh project is still going strong months after it first broug ...
- When Social Becomes Currency For Search Marketers
SearchBlog, Laurie Sullivan - Tuesday, June 4, 2013
Marketers keep hearing how data will become "gold" for brands, but h ...