- After Coolness, Mastery: Building Respect For A Brand
MoBlog, Steve Smith - Wednesday, August 21, 2013
At yesterday's Mobile Summit the man behind GE's brilliant 6SecondScience Vine vide ...
- How To Organically Integrate Brands With Content
MAD, Juan Oubina - Friday, August 16, 2013
For the most part companies do a lousy job of integrating the ...
- Outbrain Cleans Up Native Ad Content, Nixes Dubious Marketers
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
Does the embrace of native advertising by publishers necessarily lead to inferi ...
- Womensforum.com Expands Ad Options
Online Media Daily, Mark Walsh - Wednesday, August 14, 2013
Started in 1996, Womensforum.com's biggest changes have come in just the la ...
- Orapup: How Video Sold $1 Million In Merchandise Before Going Into Production
SearchBlog, Laurie Sullivan - Friday, August 9, 2013
Video sites like YouTube have become invaluable tools to help visually instru ...
- How To Use Sponsored Content To Support And Extend Your Corporate Values And Mission
Marketing: Green, Julie Livingston - Wednesday, August 7, 2013
With so much competition vying for consumers' attention, green companies and bran ...
- A Man Snaps Into A QR Code...And Someone Actually Tells Him A Good Story
MoBlog, Steve Smith - Wednesday, August 7, 2013
Video, product info, nutrition details, and how-tos are all fair uses ...
- Google Glass Shows Brands Importance Of Targeted Info
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Marketers wondering how their optimization efforts will pay off need only lo ...
- YouTube Star May Participate In Kia Campaign
Online Media Daily, Laurie Sullivan - Monday, August 5, 2013
As Kia Motors America prepares to launch its next Soul campaign ...
- Google Still Searching For That Authentic Voice
SearchBlog, Laurie Sullivan - Tuesday, August 6, 2013
First came Patch, an AOL online project encouraging locals to become reporte ...
- Search: RKG Shifts To Building Character
SearchBlog, Laurie Sullivan - Monday, August 5, 2013
The advertising and marketing industry has begun to experience the influence ...