- YouTube's Content Creation Checklist
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 31, 2014
Marketers need a plan to create and distribute content. Otherwise it cou ...
- Feel The Heat: Campfire Joins SapientNitro
MAD, Larissa Faw - Friday, March 28, 2014
It's the second deal that SapientNitro has done for a creative agen ...
- Chipotle's Smart Mobilization Of 'Farmed And Dangerous' Branded Series
MoBlog, Steve Smith - Monday, March 31, 2014
Chipotle appears to have a good sense for combining broadly engaging brand ...
- Advertising Is Changing, Says Waitrose, As It Shifts From Selling To Inspiring
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Waitrose is refocusing its advertising and marketing effort away from paid ...
- Dentsu Launches New Content Unit
MAD, Steve McClellan - Wednesday, March 26, 2014
Dentsu Media Creative Content will seek partnerships with local media and entertainme ...
- CMO Study Reveals Behavior Inside A Brand Remains Key To Content Sharing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 26, 2014
Only 9% of CMOs view vendors as a trusted source for conten ...
- LinkedIn Rolls Out Tools To Measure Content Marketing Influence
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
LinkedIn is releasing content analytics tools Thursday that go beyond reporting ...
- Lincoln Motor Launches 'The Journey' Project
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. T ...
- Content Becomes Cash In AARP's Rewards For Good Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 21, 2014
Enticing people 50 and older to spend more time on their W ...
- 'USA Today,' Yahoo Strike Sports Content Deals
MediaDailyNews, Erik Sass - Wednesday, March 19, 2014
Sports video is a perennial favorite for advertisers trying to connect wi ...
- How Content Trades Equity For Engagement
SearchBlog, Laurie Sullivan - Thursday, March 20, 2014
Most marketers still don't deliver value with content marketing. Sort of ...
- The Wearable Advertising Auction Model Designed By Search Experts
SearchBlog, Laurie Sullivan - Wednesday, March 19, 2014
What will advertisements look like on wearable devices, and how will t ...
- How To Make A Shareable Explainer Video
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 14, 2014
Think of an explainer video similar to a how-to video -- on ...
- Latinum Connects Major Brands With Hispanics Through Mobile App
Mobile Marketing Daily, Laurie Sullivan - Thursday, March 13, 2014
Mobile app makers often talk about connecting with a specific audience. Latin ...
- BrightEdge Puts Focus On Content Analyses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
It takes terabytes of data and the correct analyses to determine t ...
- Food - Porn - What Else Do You Need To Know?
MoBlog, Steve Smith - Thursday, March 13, 2014
Bolthouse Farms is making waves in the health juice market with delicio ...
- Influencers Help Usher In Sponsored Social
Marketing: Entertainment, Ted Murphy - Thursday, March 6, 2014
Did you miss the galaxy of stars huddled for the selfie ...
- Video Tips For Marketers' Shift To Branded Content
Video Insider, Daisy Whitney - Thursday, March 6, 2014
Branded content has quickly become more vital to marketers, and now abo ...