- Team Sky Looks To Measure 'Dark Social' Influence
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Team Sky is starting to put a commercial value on those potenti ...
- Time Inc Jumps Head First Into Branded Video
Around the Net in Video, P.J. Bednarski - Wednesday, November 26, 2014
Time Inc.’s repositioning as a multi-platform media company means the publisher ...
- Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
SearchBlog, Laurie Sullivan - Wednesday, November 26, 2014
Carnival, the world's largest cruise line, rolled out its first multi-brand marketi ...
- UPDATE: JCPenney's Branded Holiday Video Campaign With AOL Aims At Hispanics
VidBlog, P.J. Bednarski - Monday, November 24, 2014
"The Gift of New Traditions" doesn't look like the commercial it i ...
- Branded Content Helps Close The Virtuous Circle
Content Marketing Insider, J. Max Robins - Friday, November 21, 2014
I'm a firm believer is the virtuous circle, and passionate about transparenc ...
- 'NYT,' 'WaPo' Bow New Native Ad Placements
MediaDailyNews, Erik Sass - Wednesday, November 19, 2014
Two of the nation's biggest newspapers unveiled new high-visibility native advertising produc ...
- Barefoot Wine Sponsors Comedy Video
Marketing Daily, Tanya Gazdik - Tuesday, November 18, 2014
"Barefoot is all about fun and giving, so Prank it Forward ...
- Facebook Shafts Brands - Again!
London Blog, Sean Hargrave - Monday, November 17, 2014
Just a year after seriously reducing organic reach on the social networ ...
- The Top Brands And Agencies Driving Branded Video, Q3 2014
Video Insider, Mallory Russell - Monday, November 17, 2014
Q3 2014 was a watershed moment for branded video, as audiences watch ...
- Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered
MediaPost Weekend, Joe Mandese - Saturday, November 15, 2014
Facebook late Friday announced yet another push to reduce the number ...
- Why Are So Many Brands Acting Like Mediocre Broadcasters? Quality, Not Quantity, Counts
MAD London, Allan Blair - Thursday, November 13, 2014
When producing endless, news- and trend-related content seems to be the flavo ...
- Mozilla Cuts First Brand Deals With GroupM, CVS, Weinstein, Booking.com
MediaDailyNews, Joe Mandese - Thursday, November 13, 2014
In its first major push into Madison Avenue, Web and mobile brows ...
- Why User-Generated Content Is The New Marketing Currency
Mobile Insider, Richard Jones - Thursday, November 13, 2014
With user-generated content so rich and freely available online, straight marketing messag ...
- Amex Hands Over Instagram POV To Cardmembers
Mobile Insider, Steve Smith - Tuesday, November 11, 2014
In its new Instagram campaign, Amex allows members to take over t ...
- Latest 'Locally Crafted' Video From Windstream Is Cheesy -- In A Good Way
Out to Launch, Amy Corr - Wednesday, November 5, 2014
Windstream Communications launched
Locally Crafted, a content series hosted by Tumb ...
- Content Attribution And The Hidden ROI
SearchBlog, Laurie Sullivan - Tuesday, November 4, 2014
One of the biggest problems content marketers have is the inability ...