- Toddler Bowl Joins This Sunday's Fray
MAD, Larissa Faw - Friday, January 30, 2015
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing ...
- 'Guardian' U.S. Gets New Branded Content Boss
MediaDailyNews, Erik Sass - Friday, January 30, 2015
Guardian News & Media, publisher of "The Guardian" newspaper, has named Rach ...
- Walmart, Other Brands, Retailers Cozy Up To Search Marketing Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 28, 2015
Brands wanting a little Super Bowl action, whether or not they r ...
- Conde Nast Launches 23 Stories For In-House Native Ads
MediaDailyNews, Erik Sass - Monday, January 26, 2015
Conde Nast is debuting 23 Stories, a new branded content studio th ...
- What To Do If Your Target Audience Hates You
Content Marketing Insider, J. Max Robins - Friday, January 23, 2015
Sometimes the best way to grow your audience is to realize th ...
- Spark, Delta Climb Up To The Animal Planet Treehouse
MAD, Larissa Faw - Friday, January 16, 2015
Delta Faucet Company is sponsoring Animal Planet's Treehouse Masters series by awardi ...
- Horizon Media Backs New Film '40 Weeks'; Hopes To Make It A Franchise
MAD, Larissa Faw - Wednesday, January 14, 2015
Debuting next month, the documentary film looks at the emotional ups a ...
- Facebook Reveals Branded Videos Trebled Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
The social network announced Wednesday that the amount of video produced ...
- YouTube's Untapped Potential: Why Do Brands Overlook Digital Celebs?
Content Marketing Insider, J. Max Robins - Thursday, January 8, 2015
I'm having trouble getting my brain around the fact that YouTube ...
- Allstate's New Year's Multi-Screen Campaign Plays With Convergence Culture
Marketing Insider: Cross-Channel, Steve Smith - Friday, January 2, 2015
Multiple platforms are more than a media buying challenge; they are ...