- Content Engagement Rates Faltering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2015
Despite the explosion in digital content, it appears that marketers in eve ...
- TEN Ramps Up Sponsored Video Content
MediaDailyNews, Erik Sass - Wednesday, July 29, 2015
The Enthusiast Network is ramping up its sponsored video content efforts. T ...
- Baltimore Ravens Score With Branded Emojis
The Social Graf, Erik Sass - Monday, July 27, 2015
Few things go together quite as well as professional sports and soci ...
- AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
MediaDailyNews, Gavin O'Malley - Thursday, July 23, 2015
Appealing to brands' better streaming senses, AOL is rolling out five n ...
- Sysomos Acquires Expion, Adds Content Management Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 23, 2015
The keep the consolidation game going, social media monitoring platform Sysomos ju ...
- Content Creators Get 360-Degree View On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Google brought a 360-degree view to video ad campaigns Wednesday through TrueVi ...
- YouTube Claims Average Top 100 Brands Spending 60% More Budget
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
The average spend on YouTube from the top 100 brands -- su ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
MoBlog, Steve Smith - Monday, July 20, 2015
A pair of new branded apps from Disney remind us that ev ...
- Google's Phantom 2 Strikes Another Blow For Quality Content
Around the Net In MAD London, Sean Hargrave - Wednesday, July 15, 2015
Google's secretive 'Phantom 2' algorithm update has seen its rankings favour sit ...
- Is Native Gearing Up To Be The Answer To Display Concerns?
London Blog, Sean Hargrave - Wednesday, July 15, 2015
A year ago one in three media planners were interested in nativ ...
- Western Union Asks - Does The American Dream Still Exist?
SearchBlog, Laurie Sullivan - Tuesday, July 14, 2015
Content that indexes in search engine query results brands a company's imag ...
- Fiat Taps Bobby Moynihan For NBCUniversal Campaign
Marketing Daily, Karl Greenberg - Tuesday, July 7, 2015
Three two-part on-air narratives include extended digital content and behind-the-scenes videos, ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
Mobile Insider, Steve Smith - Thursday, July 2, 2015
An early example of branded live streaming from Bolthouse Farms tells ...