- Granatstein Leads WaPo Branded Content
Publishers Daily, Erik Sass - Friday, September 25, 2015
The Washington Post has appointed Annie Granatstein as head of WP BrandStudi ...
- Publishers Appointing Branded Content Execs
Publishers Daily, Erik Sass - Wednesday, September 23, 2015
Time Inc. announced that Mike Beck and Ian Orefice have both be ...
- Visit Seattle Launches Series On Revolt TV
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2015
Visit Seattle is launching a TV series "Sounds by the Sound" premieri ...
- NBCU's Fluency Helps Toyota, Samsung Reach Hispanics
MediaDailyNews, Erik Sass - Thursday, September 17, 2015
NBCUniversal's Fluency Productions is helping Samsung and Toyota reach U.S. Hispanic millenni ...
- Visual Is A Critical Piece Of Storytelling
Research Brief, Jack Loechner - Thursday, September 10, 2015
Marketers believe visual assets, including photography, illustrations, infographics and videos, are co ...
- Havas Signs Genero Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Havas Media Group has signed an agreement with Genero, the online communi ...
- How To Get Influencers To Pay Attention, Share Your Stuff
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 8, 2015
Tom Demers takes us through nine ways that marketers can unlock influen ...
- Coke Celebrates Latino Culture; Diet Coke Launches 'ReTweets of Love'
Marketing Daily, Karlene Lukovitz - Tuesday, September 8, 2015
The campaign encourages Latino fans to use #OrgullosoDeSer and #[InsertLastName] to po ...
- Using Non-Branded Keywords To Influence Branded Searches
SearchBlog, Laurie Sullivan - Thursday, September 3, 2015
How can marketers use native, video, and other media in non-branded keywo ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...