- NatGeo Cuts Edit, Rights Clearance Staff
Publishers Daily, Sara Guaglione - Thursday, January 26, 2017
The company says "the personnel changes made were part of an effo ...
- Vox Media Names Lindsay Nelson First CMO
Publishers Daily, Sara Guaglione - Tuesday, January 24, 2017
Nelson will oversee a new marketing organization within Vox. It includes t ...
- Only Two In Three Brands Remain Active On Snapchat
Around the Net In MAD London, Sean Hargrave - Thursday, January 19, 2017
Snapchat has become a must for many brands -- especially those aimi ...
- Programmatic Native Ads Are Growing, But Banner Habit Is Hard To Break
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
In the programmatic media world, native advertising is becoming a bigger pa ...
- Under The Klieg Lights, 'Variety' Has A Branded Content Studio
Native Insider, Tobi Elkin - Wednesday, January 18, 2017
Entertainment powerhouse 'Variety' is turning up the volume on branded content. C ...
- 'BuzzFeed' Sells Merchandise With Trump's 'Garbage' Claim
Publishers Daily, Sara Guaglione - Friday, January 13, 2017
President-elect Donald Trump turned his media criticism to BuzzFeed this week, a ...
- 'Variety' Launches Branded Content Studio
Publishers Daily, Sara Guaglione - Thursday, January 12, 2017
The content studio has been contacted by advertising clients in the entertainme ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
Native Insider, Tobi Elkin - Wednesday, January 11, 2017
Native advertising and content marketing will become more effective than advertising ...
- Jim VandeHei's Axios Venture Aims To Fix Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 10, 2017
Former Politico founder Jim VandeHei says "media is broken" and he's hopi ...
- Medium's Williams: Ad-Driven Media Model 'Broken.' So Now What?
RTBlog, Tobi Elkin - Tuesday, January 10, 2017
Medium, the writer-friendly online publication, is searching for another way to g ...
- Using AI And Machine Learning To Personalize Content
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, January 9, 2017
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization soluti ...
- 'Medium' Layoffs Spell End Of Promoted Stories
The Daily Blog, Erik Sass - Thursday, January 5, 2017
The layoffs essentially spell the end of Medium's branded content business, Promot ...
- Real-Time Creative Optimization Will Come To Native Advertising
Native Insider, Tobi Elkin - Wednesday, January 4, 2017
This year, programmatic capabilities will come to native advertising, according to D ...