- Ritz Lightens Up With New Cracker Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 26, 2007
Come New Year's Eve, Kraft Foods is mounting an all-out blitz ...
- Former Visa Exec Heads Festival Network
MediaDailyNews, - Monday, December 24, 2007
Former Visa executive Thomas B. Shepard, who specializes in partnership marketing, h ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 20, 2007
1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Je ...
- TBS Unveils Latino Version of VeryFunnyAds.com
Online Media Daily, Mark Walsh - Wednesday, December 19, 2007
The new microsite, featuring hosts from "CNN en Espanol" and TV spo ...
- Disney Characters March To Rayovac Beat
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 18, 2007
Mickey Mouse and other Disney animated characters like "Cars" star Lightning McQue ...
- Most Implicated Baseball Players Not Active Endorsers
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
Although a large number of baseball players were implicated last week ...
- College Chemistry: Alloy, Blowtorch Forge Alliance
MediaDailyNews, Erik Sass - Monday, December 17, 2007
Alloy Media + Marketing is partnering with Blowtorch Entertainment, a recently launch ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 13, 2007
1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Je ...
- Marketers Should Consider Emotional Quality Of TV Shows
MediaDailyNews, Aaron Baar - Wednesday, December 12, 2007
Marketers looking to place their products in television shows would be we ...
- Product Placement Works For 'Emotionally Engaging' Programs
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2007
Branded entertainment for television is almost a 50% business. New research fr ...
- Coke Extends, Deepens Nascar Sponsorship
Around the Net In Media, William Spain - Monday, December 10, 2007
Coca-Cola is cranking up its relationship with Nascar with a 10-year sponsorsh ...
- IMAX, AMC Sign Projection-Screen Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
...
- Brandtique: "The Biggest Loser," "Project Runway," Extreme Makeover: Home Edition
MediaDailyNews, David Goetzl - Thursday, December 6, 2007
There was a time when it looked like one of the princip ...
- Product Placements Of he Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 6, 2007
1 - Hershey's 2 - VO5 3 - Guitar Hero 4 ...
- 'Celebrity Apprentice' Wants $2.5 Mil For Integrations
MediaDailyNews, David Goetzl - Friday, November 30, 2007
The Donald is back. NBC debuts "Celebrity Apprentice" in January, seeking ...
- Thomas W. Regan Promoted at GE
MediaDailyNews, - Friday, November 30, 2007
GE Commercial Finance elevated Managing Director Thomas W. Regan to serve ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 29, 2007
1 - Guitar Hero 2 - Ford Escape 3 - Jeep Wrangl ...
- Universal Will Invest $3.1 Billion In Seoul Theme Park
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 27, 2007
...
- Media Metrics: A Game Plan That Scored
Media Magazine, Jim Nail - Thursday, November 1, 2007
Now that we are deep into the NFL season, you may ...
- Hallmark Channel Launches Microsite To Promote Content
Online Media Daily, Fern Siegel - Monday, November 26, 2007
Hallmark Channel has seen the digital light. It has kicked up i ...
- Hallmark Channel Launches Microsite To Promote Content
MediaDailyNews, Fern Siegel - Friday, November 23, 2007
Hallmark Channel has seen the digital light. It has kicked up i ...
- Branded: Participatory Entertainment
Media Magazine, Hank Kim - Thursday, November 1, 2007
In Google's hands, will YouTube become a neutered, sanitized and, thus, ad-friend ...
- In-Store TV Nets Deliver Big Results
MediaDailyNews, - Tuesday, November 20, 2007
Some TV networks aren't worried about the strike. That is, the on ...
- Baileys Launches 'Legend' TV Show
MediaDailyNews, Karl Greenberg - Friday, November 16, 2007
Diageo's Baileys Irish Cream is launching its own TV show in t ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 15, 2007
1 - Etch-A-Sketch 2 - Ziploc Zip 'N Steam 3 - Bugl ...
- Bravo Pushes Shows With 4D Model
MediaDailyNews, Wayne Friedman - Thursday, November 15, 2007
Hollywood, Calif. -- Cable TV-based company Bravo Media says its marketing effor ...
- Bravo Sews Up Deal To Market 'Project Runway'-Branded Sewing Machines
MediaDailyNews, David Goetzl - Wednesday, November 14, 2007
Bravo has sewed up a licensing deal involving its "Project Runway" bran ...
- Entertainers To Interview Jocks For Reebok
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 13, 2007
Six episodes of an IFC cable network show called "Framed" will featu ...
- Product Placement Makes Move Into Hotels
Around the Net In Media, William Spain - Tuesday, November 13, 2007
Product placement has hit the hotel biz in a big way ...
- Consumers Get Cross-Media Message Out
MediaDailyNews, Karl Greenberg - Tuesday, November 13, 2007
What marketer aiming to pitch tweens wouldn't want to ride on t ...