Tag results for "branded entertainment" for 2010
- Obit: Karen Sortito, 49, Of NYC & CompanyMarketing executive Karen Sortito, 49, who came to prominence for her ground-breakin ...
- American Family Talks Safe Driving With MTV The six-part co-branded series follows three friends on a "bucket list" ro ...
- Branded Entertainment 'Must Be Measurable' "Branded entertainment needs the same judging criteria as any marketing effort: wh ...
- Perdue Employs Local Branded Entertainment The segment, designed to help publicize the annual Susan G. Komen Massachuset ...
- Zenith Optimedia Names 2 Branded Entertainment ExecsNewcast, the branded entertainment division of ZenithOptimedia, named Anthony Azzaro and K ...
- Starcom-BermanBraun Tie-Up Creates Digital Content 'Pipeline' For Brands: DesmondPublicis Groupe's Starcom MediaVest Group on Wednesday announced a deal with producti ...
- When Auteurs Drive Your BrandBranded entertainment clearly is getting full of itself when some variations ...
- Added Value: MDC Gets ReleventHolding company MDC Partners has continued its string of acquisitions by taki ...
- Disney Buys Playdom, Ups Lead in Social GamesThe Walt Disney Company on Tuesday became Hollywood's leader in the boomi ...
- Branded Entertainment Can Still Be Awkward And InorganicTrying to make money for your TV show in the 2010-2010 ...
- Internet Emerges As Fastest Growing Segment Of Paid Product PlacementThe Internet is the fastest growing segment of the paid product placeme ...
- IAC's Electus Debuts Branded Content For Orbit From Jason Bateman And Will ArnettElectus -- IAC's branded content studio run by former NBC exec B ...
- Miller Sponsors Turner TV, Pushes Branded Story LinesTurner said a multifaceted deal with MillerCoors will include not just t ...
- Colbert's Blab-Bing Yields Aid To Gulf Coast "We're always looking for ways to promote Bing to build brand awareness ...
- Laura Lang On Digitas' NewFrontToday, Digitas will host its third annual "Digital Content NewFront" ...
- Oprah, Kohl's Sign Sponsorship Deal For 'Next TV Star' After a network-wide deal with Procter & Gamble, the coming Oprah Winfr ...
- Mag Bag: LHJ Brings 'Marriage' To Game Show Net Marriages are always compelling subject matter -- especially when they go awr ...
- A Tried-And-True Medium Migrates OnlineJust as advertisers use their proven offline technique -- the commercial ...
- Kraft Cinema Program Debut Drives Interactivity The deal makes Kraft the first food company to create long-form conte ...
- Just An Online Minute... DBG Cultivates Original Clips With Cocktails At GreenhouseLessons. I hated when, in elementary school, my teacher would ask ...
- Newcast Taps iTVX To Evaluate Branded MediaNewcast, a specialist division of ZenithOptimedia, has asked iTVX to evaluate a ...
- Web Video Provider DBG Touts New LineupDigital Broadcasting Group made a splash two years ago with its "Sty ...
- RJ Palmer Goes Hollywood, Unveils Entertainment UnitNew York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
- Shout Out: MDC Partners Creates Production Co.MDC Partners, the holding company whose portfolio spans from direct mail ...
- Snippets On TV Ad Budgets and Digital BuysA joint ANA and Forrester Research survey of more than 100 nation ...
- ZenithOptimedia Extends Newcast To U.S.ZenithOptimedia has launched Newcast, a division that reaches beyond traditional media ...
- Bravo, foursquare Team For Mobile Brand ExperienceBravo Media has teamed with mobile social network foursquare to launch ...
- WB Brings 'Bugs,' Looney Tunes Back To Global StagesWarner Bros. Consumer Products has capitalized on the 20-year success of Bu ...
- Ex-Fox Exec Grushow To MediaLink Chief Creative OfficerGrowing media consultancy MediaLink has hired Sandy Grushow, former chairman of F ...
