- Obit: Karen Sortito, 49, Of NYC & Company
Marketing Daily, Wayne Friedman - Thursday, December 16, 2010
Marketing executive Karen Sortito, 49, who came to prominence for her ground-breakin ...
- American Family Talks Safe Driving With MTV
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
The six-part co-branded series follows three friends on a "bucket list" ro ...
- Branded Entertainment 'Must Be Measurable'
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
"Branded entertainment needs the same judging criteria as any marketing effort: wh ...
- Perdue Employs Local Branded Entertainment
Marketing Daily, Karlene Lukovitz - Monday, September 20, 2010
The segment, designed to help publicize the annual Susan G. Komen Massachuset ...
- Zenith Optimedia Names 2 Branded Entertainment Execs
MediaDailyNews, - Wednesday, September 15, 2010
Newcast, the branded entertainment division of ZenithOptimedia, named Anthony Azzaro and K ...
- Starcom-BermanBraun Tie-Up Creates Digital Content 'Pipeline' For Brands: Desmond
Online Media Daily, Gavin O'Malley - Wednesday, August 18, 2010
Publicis Groupe's Starcom MediaVest Group on Wednesday announced a deal with producti ...
- When Auteurs Drive Your Brand
VidBlog, Steve Smith - Thursday, August 12, 2010
Branded entertainment clearly is getting full of itself when some variations ...
- Added Value: MDC Gets Relevent
MediaDailyNews, David Goetzl - Monday, August 2, 2010
Holding company MDC Partners has continued its string of acquisitions by taki ...
- Disney Buys Playdom, Ups Lead in Social Games
Around the Net In Media, Fern Siegel - Wednesday, July 28, 2010
The Walt Disney Company on Tuesday became Hollywood's leader in the boomi ...
- Branded Entertainment Can Still Be Awkward And Inorganic
TV Watch, Wayne Friedman - Wednesday, July 7, 2010
Trying to make money for your TV show in the 2010-2010 ...
- Internet Emerges As Fastest Growing Segment Of Paid Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 29, 2010
The Internet is the fastest growing segment of the paid product placeme ...
- IAC's Electus Debuts Branded Content For Orbit From Jason Bateman And Will Arnett
Online Media Daily, Gavin O'Malley - Friday, June 11, 2010
Electus -- IAC's branded content studio run by former NBC exec B ...
- Miller Sponsors Turner TV, Pushes Branded Story Lines
MediaDailyNews, David Goetzl - Thursday, June 10, 2010
Turner said a multifaceted deal with MillerCoors will include not just t ...
- Colbert's Blab-Bing Yields Aid To Gulf Coast
Marketing Daily, Aaron Baar - Wednesday, June 9, 2010
"We're always looking for ways to promote Bing to build brand awareness ...
- Laura Lang On Digitas' NewFront
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Today, Digitas will host its third annual
"Digital Content NewFront" ...
- Oprah, Kohl's Sign Sponsorship Deal For 'Next TV Star'
MediaDailyNews, David Goetzl - Friday, May 14, 2010
After a network-wide deal with Procter & Gamble, the coming Oprah Winfr ...
- Mag Bag: LHJ Brings 'Marriage' To Game Show Net
MediaDailyNews, Erik Sass - Thursday, May 6, 2010
Marriages are always compelling subject matter -- especially when they go awr ...
- A Tried-And-True Medium Migrates Online
Video Insider, Naomi , Chris Young - Friday, May 7, 2010
Just as advertisers use their proven offline technique -- the commercial ...
- Kraft Cinema Program Debut Drives Interactivity
Marketing Daily, Karlene Lukovitz - Monday, May 3, 2010
The deal makes Kraft the first food company to create long-form conte ...
- Just An Online Minute... DBG Cultivates Original Clips With Cocktails At Greenhouse
Just An Online Minute, Kelly Samardak - Friday, April 30, 2010
Lessons. I hated when, in elementary school, my teacher would ask ...
- Newcast Taps iTVX To Evaluate Branded Media
MediaDailyNews, - Monday, April 26, 2010
Newcast, a specialist division of ZenithOptimedia, has asked iTVX to evaluate a ...
- Web Video Provider DBG Touts New Lineup
Online Media Daily, Mark Walsh - Monday, April 19, 2010
Digital Broadcasting Group made a splash two years ago with its "Sty ...
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
MediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
- Shout Out: MDC Partners Creates Production Co.
MediaDailyNews, David Goetzl - Monday, March 15, 2010
MDC Partners, the holding company whose portfolio spans from direct mail ...
- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- ZenithOptimedia Extends Newcast To U.S.
MediaDailyNews, Fern Siegel - Monday, February 22, 2010
ZenithOptimedia has launched Newcast, a division that reaches beyond traditional media ...
- Bravo, foursquare Team For Mobile Brand Experience
MediaDailyNews, Fern Siegel - Monday, February 1, 2010
Bravo Media has teamed with mobile social network foursquare to launch ...
- WB Brings 'Bugs,' Looney Tunes Back To Global Stages
MediaDailyNews, Fern Siegel - Thursday, January 28, 2010
Warner Bros. Consumer Products has capitalized on the 20-year success of Bu ...
- Ex-Fox Exec Grushow To MediaLink Chief Creative Officer
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
Growing media consultancy MediaLink has hired Sandy Grushow, former chairman of F ...