- The Case For And Against Branded Entertainment Comes To A 10 p.m. Drama
TV Watch, Wayne Friedman - Tuesday, February 22, 2011
The question of whether or not to offer product placement is oft ...
- 'Undercover Boss' No. 1 In Product Placement Recall
Around the Net In Media, Phyllis Fine - Monday, February 21, 2011
If you want your brand to be remembered, consider having your C ...
- Video Lessons From the Age of Monopoly
VidBlog, Steve Smith - Monday, February 21, 2011
Every elementary school student of the 1960s coveted those moments when t ...
- OMD Flips Entertainment Model, Puts Brands In Front Of The Development Process
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2011
At a time when some big media shops seem to have go ...