- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World Objects
AI & IoT Daily, Chuck Martin - Monday, July 2, 2018
Niantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- Microsoft Drops Plans To Add VR To Xbox
Around the Net in IoT, Chuck Martin - Thursday, June 21, 2018
Microsoft has decided not to add virtual reality to the Xbox, preferri ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- Google, Facebook, Others Pitch In-App Ads' Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Many more major brands are pumping big ad dollars into mobile game ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Ghostbusters Launching Augmented Reality Game
AI & IoT Daily, Chuck Martin - Thursday, March 1, 2018
The augmented reality game "Ghostbusters World" will enable players to capture ghos ...
- The Hidden Costs Of Augmented Reality
Around the Net In Digital, Gavin O'Malley - Monday, November 27, 2017
In one small town in Indiana, people’s obsession with Pokémon Go ...
- London Spitfire Will Represent The UK In New ESports League
Around the Net In MAD London, Sean Hargrave - Wednesday, November 1, 2017
London Spitfire will be the name of the team representing the UK ...
- Gatorade To Pay $300,000 Over Advergame That Knocked Water
Digital News Daily, Wendy Davis - Monday, September 25, 2017
Gatorade's mobile advergame "Bolt!" violated California's false advertising law by making t ...
- Formula One Launches First ESports Competition
Around the Net In MAD London, Sean Hargrave - Tuesday, August 22, 2017
Formula One will launch its first official eSports season, "The Drum" reveal ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'
Marketing Daily, Aaron Baar - Thursday, June 29, 2017
The game is available on laptops and mobile devices throughout the count ...
- Mobile Gamers Prefer Rewarded Video Ads
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
A new study by mobile platform Tapjoy finds that mobile gamers wa ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
Viewability rates for in-app video ads are pretty strong when it com ...
- NEW! New York Lottery Turns Basketball Courts Into Cash Courts
Out to Launch, Amy Corr - Wednesday, April 19, 2017
Champions of Cash is a scratch-off ticket from the New York Lotte ...
- The Amazon Deal: Maybe NFL Felt A Twitch
Around the Net in Video, P.J. Bednarski - Friday, April 7, 2017
Concurrent's Paul Sweeting notes the $50 million deal Amazon made with t ...
- Twitch Starts Selling Games
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 5, 2017
As promised, Twitch has started selling games through its platform. “Twitch sa ...
- Google Play Games Services Dropping iOS Support
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 5, 2017
Google Play Games Services is dropping support for iOS games. As 9To5Goog ...
- EyeCons App Awards Players With Offline Prizes
Out to Launch, Amy Corr - Wednesday, March 15, 2017
Random App of the week: Hersch Games created EyeCons, a match-two puzz ...
- News App Makes Monetization Play With INNEX Programmatic Exchange
Real-Time Daily, Philip Rosenstein - Wednesday, March 15, 2017
Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...
- Google Play Store Promoting Games Based On Engagement
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 28, 2017
Google is changing up the Play Store’s promotional algorithms so that mo ...
- Liquid Rebrands As PCH/Media, Pushes Ad Tech's Tie With Parent Company
Publishers Daily, Laurie Sullivan - Monday, September 12, 2016
Publishers Clearing House (PCH), best known for its surprise sweepstakes prizes, h ...
- How Machinima Is Growing Its Brand
Around the Net in Video, P.J. Bednarski - Thursday, August 4, 2016
Gaming content maker Machinima has a three-pronged approach to its business; earli ...
- Bazooka Scores With Game Featuring 'Ice Age' Characters
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2016
Bazooka Candy Brands' multi-level game, Candymania, multi-level game has pulled more th ...
- Pokemon Go Leaves Financial Analysts Scratching Their Heads
Around the Net in Mobile, Gavin O'Malley - Wednesday, July 27, 2016
Analysts are struggling to factor the immense popularity of Pokemon Go in ...
- Google To Launch Indie Games Festival
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 14, 2016
Google wants to attract indie game developers to its platforms with ...
- Lucid Sight Raises $3.5 Million For VR Gaming And Advertising
Mobile Marketing Daily, Ben Frederick - Tuesday, May 17, 2016
According to Lucid Sight, the initial numbers look promising-the company ran ...
- Corbis Rebrands To BEN, Moves To L.A. To Focus On Product Placement
MediaDailyNews, Laurie Sullivan - Thursday, May 5, 2016
Corbis, an image-licensing company founded by Bill Gates, quietly divested its photograp ...