- Branding As Ranking Factor, Yes Or No?
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 29, 2015
Does branding play a part in Google's ranking algorithm? Rand Fishkin explai ...
- Marketing Culture Or Organization Culture To Lead The Brand?
Research Brief, Jack Loechner - Thursday, May 28, 2015
In today's marketplace, where the customer experience is a major differentiator a ...
- The Catch-22 Of Programmatic In-Housing
RTBlog, Tyler Loechner - Tuesday, May 26, 2015
Brand marketers are putting programmatic to good use, but they may n ...
- Carpet Bombing: When Trademarks Do Harm
Garfield at Large, Bob Garfield - Tuesday, May 26, 2015
When intellectual property attorneys wedge themselves between the federal government and busines ...
- GoDaddy Launches Brand Agency Review
MAD, Larissa Faw - Thursday, May 21, 2015
This review comes as the Web-hosting platform tries to reposition itself ...
- Swan: It Still Makes Hoses, But Call It A 'Watering Company'
MAD, Larissa Faw - Thursday, May 21, 2015
Swan has teamed with Brand Initiatives Group for a branding makeover th ...
- Strategic Command
Real MAD, Stan Mack - Monday, May 18, 2015
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- GroupM Has Rebranded Its Interaction Platform, Now Called GroupM Connect
MAD, Steve McClellan - Monday, May 4, 2015
In a memo to staffers issued last week, John Montgomery, chairman Nor ...
- Eddie Bauer Taps Former Y&R, Leo Burnett, Saatchi Exec As Creative Director
Mediapsssst, Richard Whitman - Sunday, May 3, 2015
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as i ...