Tag results for "branding" for July 2015
- Most Consumers Do Not Care About BrandsFor a few years, media agency group Havas has published an annu ...
- 'Original' To Spokesman: No Soup Ads For You, Replaced By 'Seinfeld' ActorIt sounds like a real Seinfeld episode. Chef Al Yeganeh is bei ...
- More Lazy Than Apathetic -- Double Standards And The UK ConsumerGoogle and Amazon topping a list of brands deemed meaningful tells y ...
- Prophet Acquires Altimeter GroupAltimeter, a tech research firm, will continue to be led by found ...
- Is Brand Strategy A Myth?On one side of the bookshelf, you have an ever growing pi ...
- Ikea Looking To Ditch Quirky Perception Ikea's UK marketing boss says the retailer is looking to widen i ...
- This Guy Says Ad Agencies Can't Do Branding And Basically Just 'Make Things Look Cool'Someone posed this question on Quora: "What is the difference between ...
- MEC Bravo RebrandsThe operation is being renamed MEC Multicultural to reflect the agency's expansi ...
- Be Emotional And Think Long-Term Rather Than Price And Loyalty, Says A&E/DDBBrands that focus on loyalty-based campaigns over emotional messaging are much mo ...
- Human Emotion Is The Key To Unlock Long-Term Brand Relationships As digital marketers fine-tune an automatic campaign on an Excel spreadsheet, t ...
