- Programmatic's Shift To Branding Is A Challenge For Marketers, Says Quantcast
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Research conducted earlier this year by WBR revealed that 92% of markete ...
- Quantum Sails Seeks 'Emotional Connection' With Rebranding
MAD, Larissa Faw - Tuesday, September 15, 2015
Developed with agency Hanson Dodge Creative (HDC), the multi-faceted campaign includes pri ...
- Adobe Partners With Livefyre For Social Content Experiences
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 14, 2015
Adobe has enlisted social media software provider Livefyre to help businesses crea ...
- Johnny Wants You To 'Share A Slice'
MAD, Larissa Faw - Thursday, September 10, 2015
Iconic (in Louisiana anyway) pizza chain Johnny's Pizza House is undergoing i ...
- Using Non-Branded Keywords To Influence Branded Searches
SearchBlog, Laurie Sullivan - Thursday, September 3, 2015
How can marketers use native, video, and other media in non-branded keywo ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Google Takes On A New Look, Brand Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Google took on a new identity Tuesday. The Mountain View, Calif. compa ...