- Alaska Airlines Launches Rebranding Effort
Marketing Daily, Tanya Gazdik - Friday, January 29, 2016
Alaska Airlines is launching its first major brand change in 25 year ...
- Mithun Name, As Campbell Before It, Is Going Away
Mediapsssst, Richard Whitman - Wednesday, January 27, 2016
Now, under the auspices of its parent company, McCann Worldwide, the Mith ...
- MullenLowe's Inky New Brand Identity
MAD, Steve McClellan - Monday, January 25, 2016
The Group has just launched a new brand identity with four ma ...
- Kiip Sees 230% Growth in 2015, Promotes Positive Branding
Mobile Marketing Daily, Ben Frederick - Friday, January 15, 2016
Kiip, a mobile rewards platform, was recently highlighted by Nielsen as ...
- Lenovo Killing Motorola Brand Name
Around the Net in Mobile, Gavin O'Malley - Friday, January 8, 2016
The Motorola name will soon be no more. “Lenovo, which bought Motoro ...
- SCC Wins Brand Strategy, PR Duties For Stetson Dress Hats
MAD, Steve McClellan - Wednesday, January 6, 2016
SCC said it would deploy a proprietary brand planning process to s ...