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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
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January 25, 2017, New York City
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August 3, 2016, NYC
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August 2 - 4, 2016, NYC
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Results for branding
IDG Embarks On Debut Brand Campaign
Publishers Daily, Sara Guaglione - Monday, March 21, 2016
Technology media company IDG recently unveiled its first company-wide branding campaign, designed ...
Don't Tread On It: StrawberryFrog Unveils New 'Poisonous' Logo
MAD, Larissa Faw - Tuesday, March 8, 2016
The new logo is designed to reflect the fact that in the ...
New Ads And A Branding Makeover For KERA
MAD, Larissa Faw - Tuesday, February 23, 2016
Ad shop Commerce House created everything from a new logo to new ...
JetBlue Regains Top Spot In Brand Keys Index
Marketing Daily, Tanya Gazdik - Friday, February 19, 2016
JetBlue is back on top of the airline category in the 2016 ...
Microsoft Rebrands Bing, Challenges Google
Search Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2016
Microsoft began quietly rolling out a branding message introducing the world to ...
With Star Wars, Disney Is Strongest Brand
Marketing Daily, Aaron Baar - Wednesday, February 3, 2016
The fruits from Disney's purchase of LucasFilm are paying off: The company ...
Alaska Airlines Launches Rebranding Effort
Marketing Daily, Tanya Gazdik - Friday, January 29, 2016
Alaska Airlines is launching its first major brand change in 25 years. ...
Mithun Name, As Campbell Before It, Is Going Away
Mediapsssst, Richard Whitman - Wednesday, January 27, 2016
Now, under the auspices of its parent company, McCann Worldwide, the Mithun ...
MullenLowe's Inky New Brand Identity
MAD, Steve McClellan - Monday, January 25, 2016
The Group has just launched a new brand identity with four main ...
Kiip Sees 230% Growth in 2015, Promotes Positive Branding
Mobile Marketing Daily, Ben Frederick - Friday, January 15, 2016
Kiip, a mobile rewards platform, was recently highlighted by Nielsen as a ...
Lenovo Killing Motorola Brand Name
Around the Net in Mobile, Gavin O'Malley - Friday, January 8, 2016
The Motorola name will soon be no more. “Lenovo, which bought Motorola ...
SCC Wins Brand Strategy, PR Duties For Stetson Dress Hats
MAD, Steve McClellan - Wednesday, January 6, 2016
SCC said it would deploy a proprietary brand planning process to set ...
Dog Day Afternoon
Real MAD, Stan Mack - Monday, December 7, 2015
VW Tops Marketing's Top Ten Marketing Disasters Of 2015
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
When Volkswagen -- a brand built on reliability, trust and its environmental ...
How YouTubers Became Part Of Lenovo's Ad Campaign
VidBlog, P.J. Bednarski - Tuesday, December 1, 2015
In three videos targeting the U.S., Russian and Indian market, Lenovo hypes ...
Martin O'Malley Receives Backing From Former Obama Team Members
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 11, 2015
Former Obama finance committee members from his first presidential campaign have circulated ...
'Agency of Things' Aims to Connect Brands
Connected Thinking, Chuck Martin - Monday, October 19, 2015
As billions of things become internet connected, brands will be faced with ...
Unilever Reveals Brands 'With Purpose' Grow Twice As Fast
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Cutthroat promotions have devalued FMCG brands across Europe but brands that have ...
Apple, Amazon, Facebook Gain Significantly In Brand Value
Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Apple remains the biggest, winning for overall brand value in Interbrand's 100 ...
Odeon Appoints Rufus Leonard To Create New Brand Identity
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
There is no incumbent on the account. The agency has been asked ...
Programmatic's Shift To Branding Is A Challenge For Marketers, Says Quantcast
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Research conducted earlier this year by WBR revealed that 92% of marketers ...
Quantum Sails Seeks 'Emotional Connection' With Rebranding
MAD, Larissa Faw - Tuesday, September 15, 2015
Developed with agency Hanson Dodge Creative (HDC), the multi-faceted campaign includes print ...
Adobe Partners With Livefyre For Social Content Experiences
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 14, 2015
Adobe has enlisted social media software provider Livefyre to help businesses create ...
Johnny Wants You To 'Share A Slice'
MAD, Larissa Faw - Thursday, September 10, 2015
Iconic (in Louisiana anyway) pizza chain Johnny's Pizza House is undergoing its ...
Using Non-Branded Keywords To Influence Branded Searches
SearchBlog, Laurie Sullivan - Thursday, September 3, 2015
How can marketers use native, video, and other media in non-branded keyword ...
Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches now ...
Google Takes On A New Look, Brand Identity
Search Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Google took on a new identity Tuesday. The Mountain View, Calif. company ...
Campbell Ewald Goes Back To Basics With New Branding
MAD, Larissa Faw - Monday, August 31, 2015
In May the Interpublic agency was cleaved from Lowe and Partners to ...
Forge Worldwide's New Recruitment Campaign for Johnson & Wales
MAD, Larissa Faw - Friday, August 28, 2015
"Experience Your Future Now" is the new umbrella messaging and brand positioning ...
When Coffee Buys Itself, Brand Loyalty Takes on a Whole New Meaning
IoT Daily, Adam Simon - Thursday, August 27, 2015
Apple is expected to announce a new Apple TV set-top box soon, ...
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