- Old Brand Names Snapped Up At Auction
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 9, 2010
At the Waldorf-Astoria in New York on Wednesday morning, Brands USA Holdin ...
- Popeyes' Taste Test Campaign Lifts Brand Against KFC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Popeyes' "Love that Chicken" ad and event campaign that touted a tas ...
- Line Extensions Won't Work. Never Have. Never Will. Usually.
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Al Ries has been saying this for decades: line extensions almost nev ...
- AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Digital Media Brand Values Soar, Google Now Ranks No. 4, Just Behind Microsoft
Online Media Daily, Joe Mandese - Thursday, September 16, 2010
The underlying brand value of two of the digital media industry's mo ...
- Ex-Magna Exec Joins 3GTv Networks
MediaDailyNews, David Goetzl - Monday, June 28, 2010
Larry Blasius, a one-time Madison Avenue mandarin now running a consulting fir ...
- Marketers And Consumer Expectations Can Align
Research Brief, Jack Loechner - Tuesday, June 1, 2010
A recent study Epsilon revealed that a large majority of recent purchase ...
- TiVo, Millward Team To Determine Most-Watched TV
MediaDailyNews, Erik Sass - Monday, May 10, 2010
TiVo, the pioneering digital video recorder company, has partnered with Millward Brow ...
- Sprint Nextel Expands Its Prepaid Strategy
Online Media Daily, Mark Walsh - Thursday, May 6, 2010
Building on its push into prepaid mobile service, Sprint Nextel Thursday unveil ...
- Undertone Networks Builds Campaign Management Model
Online Media Daily, Laurie Sullivan - Thursday, May 6, 2010
Online ad network Undertone Networks has developed a model that measures t ...
- Scripps To Sell United Media Licensing Biz
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
E.W. Scripps Co.is selling its United Media Licensing business to Iconix Bra ...
- Facebook Open Graph And What It Means To You
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 26, 2010
Haven't quite digested the implications of Facebook's Open Graph initiative for yo ...
- Store Brands Gain Strong Toehold in Consumer Goods Market
Research Brief, Jack Loechner - Wednesday, April 14, 2010
Findings from a study conducted by Ipsos Marketing, Consumer Goods, show tha ...
- Study: Amazon Most Trusted Brand In U.S.
Online Media Daily, Mark Walsh - Monday, February 22, 2010
Amazon.com is the top-performing brand in the U.S. based on two k ...
- Trust, The Wasted Facebook Factor, And Spamming With Spam
The Social Graf, John Capone - Monday, February 22, 2010
When Millward Brown's latest research (conducted in partnership with The Futures Compan ...
- 2010 Customer Brand Loyalty Index Winners
Research Brief, Jack Loechner - Friday, February 12, 2010
In order to differentiate brands and show correlation to sales, Brand Key ...
- Gap's Bad Plastic Surgery
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
Updating a logo is like plastic surgery. Sometimes it makes something o ...
- Behind The Numbers: Whose Brand Is It, Anyway?
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 5, 2010
Your brand is not your own anymore. It belongs to consumers, ...