Tag results for "brands"
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety MeasurementDoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Contextual Influences Significantly Drive Brand ChoiceBrands can boost sales growth by working to reshape people's expectations am ...
- Teens Ditching Established Brands For Small InnovatorsPiper Sandler's newest survey of young consumers shows New Balance catching ...
- Dove Pledges Never To Use AI To Represent Real Women In AdsDove has made a pledge to keep it real and never u ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And OzempicBrand Keys' latest ranking of the most innovative brands marks a shi ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Why Women Love Band-Aid, Visa, LysolNew research highlights the subtle ways brands build emotional gender-based connections wi ...
- Cognitiv Uses AI To Create Its First DOOH Brand CampaignCognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Nvidia Introduces Latest AI Chips That Google, Microsoft, Amazon Will UseThe future of advertising and other industries will change with the emergen ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Relevance Will Get You Further Than Attention AloneRelevance has always been the ultimate metric for success. Now we ha ...
- Both-ismBrands must beware of either/or. That's a combative approach in a marketpla ...
- Pervasiveness Of 'Side Hustles' Has Implications For MarketersBrands can help side workers make smart money moves to maximize the ...
- Firm Fresh Out Of Stealth Mode Says It Can Help Publishers Distribute AI AgentsThis capability helps brands achieve two-way, one-to-one communications, Firsthand claims. ...
- Black Audiences Want Better RepresentationWhether in ads or content, new research from Nielsen shows Black audienc ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New EraWildfire Systems created a Google Chrome browser extension built on generative ...
- Buppie PowerThat throaty roar you hear is Black America waking up to reali ...
- Data Breach Vs. Brand Image: Who Loses?In latest cybersecurity snafu, VF Corp. exposed data of 35.5 million peopl ...
- Cause For Concern: Poverty Tops The ListThat's according to a new study by brand and purpose consultant Revo ...
- Search/Performance Agency Of The Year: iProspectDentsu did something few thought it would accomplish this year. The holding compa ...
- BeReal Welcomes Brands, Celebs To Mobile AppIn line with its goal "create a more authentic world," BeReal ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- M&C Saatchi Creates Unit To Focus On 'Fancom' PassionsFancom, a new term, represents how modern audiences behave around their passion ...
- Brands Have A Problem Being Loyal To ConsumersBrands want flashy technology such as augmented reality while consumers want t ...
- Wolverine Sells Sperry Boat Shoes To Authentic BrandsThe footwear company says it will use the $130 million to p ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds"We've been dominated by search algorithms and influencers, but consumers have start ...
- Bud Light Drew Most Consumer Attention For Damage To BrandNews coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand IdentityListening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Terms Of The SERPA new search engine results page (SERP) is coming, and it wi ...
- In Coming Elections, Brands Won't Get By On EggshellsBrands looking to avoid controversy will have nowhere to hide. In anoth ...
