- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- Optimizing Linear TV Through Data-Driven Creative
The MediaPost Cases, Lisa Singer - Tuesday, October 3, 2023
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to o ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Banks Top Ranking Of Most Valuable Brands In Southeast Asia
Research Intelligencer, Robert Williams - Wednesday, July 19, 2023
Kantar's ranking of most valuable brands in the region highlights opportunities f ...
- What Agencies, Brands Need To Know About Threads
MAD, Jeremy Agers - Friday, July 14, 2023
For one thing, act quickly to secure your account, even if t ...
- The Inhuman Touch: Both Brands And Consumers Worry That AI Content Is Not Authentic
Email Insider, Ray Schultz - Friday, July 14, 2023
Customers say stories created by AI are not as valuable as tho ...
- Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Threads opened its doors with a ready-made user base after deciding ...
- Rethinking The Customer Journey
MAD, Flo Halliwell - Wednesday, July 5, 2023
The customer journey is not linear. It is long and complex a ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Search & Performance Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Collective Community Recommendations Drive Influence, Build Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
On average two people each second ask Reddit communities for a recommendatio ...
- How Brands Can Benefit from Figma's New Product Launches
MAD, Sam Osheroff - Thursday, June 29, 2023
Figma is proving to be much more than a design tool, evolvi ...
- Google, Microsoft Create More Ways To Let Consumers Shop
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Google has stepped up options for consumers to purchase from retailers a ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Search & Performance Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs
MAD, Bryan Karas - Friday, June 23, 2023
While layoffs at major marketing platforms have hit advertising support layers particular ...
- Amid Plummeting Brand Values, Apple, Google, Microsoft Reign
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 14, 2023
Kantar BrandZ reveals a 20% drop in overall value for brands. A ...
- Tech Brands Are Most Valuable Despite Yearly Decline
Research Intelligencer, Robert Williams - Wednesday, June 14, 2023
Beverage brands such as Pepsi and Sprite showed the greatest resilience wi ...
- NHL Boosts Sponsorship Deals Up 21% - Gaining On Other Sports
Television News Daily, Wayne Friedman - Friday, June 9, 2023
The NHL has outperformed all major professional sports leagues in sponsorship reven ...
- Patagonia, Costco Are Ranked Most Reputable Brands
Research Intelligencer, Robert Williams - Friday, May 26, 2023
Among traditional media companies, Walt Disney had the best reputation, with ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Search & Performance Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Consumers Attracted To Brands That Take A Stand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 9, 2023
Brands that aren't afraid to take a stand are more appealing ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- Jaguar Land Rover Rebrands As JLR
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
"Range Rover, Discovery and Defender will continue to be powered by t ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- The One Club, TikTok Partner On Creative Lab
Mediapsssst, Richard Whitman - Wednesday, April 19, 2023
The program is designed to help agencies and brands find talent wi ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Those Twitter Tantrums? People Aren't So Angry After All
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 17, 2023
Marketers need to know that moral outrage on social media often doesn ...
- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- New Definition of Value Goes Beyond Discounting
MAD, Allysun Lundy - Tuesday, April 11, 2023
To stand out, brands need to stop teaching shoppers to buy on ...