- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Reddit Leans Into AI With New Ad Creation Tools
MediaDailyNews, Colin Kirkland - Friday, March 29, 2024
Reddit has released a new ad copy chatbot that creates AI-generated headline ...
- The Automated Fix: Firms Succeed At Use, But Challenges Abound
Email Insider, Ray Schultz - Tuesday, March 5, 2024
Email remains the top area for automation and social is second, Ascen ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Search & Performance Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Springing For Data: Brands Are Spending More On The Ecosystem This Year
Email Insider, Ray Schultz - Wednesday, February 21, 2024
Email is the top channel in data usage, Winterberry Group reports. Th ...
- OpenAI Reportedly Building A Search Engine Partially Powered By Bing
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
ChatGPT will have the ability to retain information from one exchange ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Search & Performance Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Marketers Eye AI Solutions Amid Production Pressures
MediaDailyNews, Colin Kirkland - Wednesday, January 17, 2024
While marketers remain anxious about the impact of AI on their job ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- The AI Fix: Enterprise Brands Are Using The New Tech To Engage Customers
Email Insider, Ray Schultz - Friday, January 12, 2024
They are also deriving cost savings, according to a study from MessageGea ...
- The Media Master Plan For 2024: Publishers Are Hardly Confident
Publishing Insider, Ray Schultz - Wednesday, January 10, 2024
Most face sharp declines in traffic from social media sites, Reuters Institu ...
- The Ad Angle: Sales Should Be Increasing In 2024
Publishing Insider, Ray Schultz - Thursday, January 4, 2024
Generative AI is one of the most studied trends of the yea ...
- AI Action: Marketers Are Boosting Their Spend In 2024
Email Insider, Ray Schultz - Tuesday, January 2, 2024
Most marketers are using AI to some degree, and many plan ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Ad Budgets: Questions We Asked Google In 2023
Search & Performance Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Data Shows Consumers Plan To Cut Holiday Spending
Search & Performance Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To Quality
Email Insider, Ray Schultz - Thursday, October 19, 2023
Email is the most-used form of 'foundational' contact data, followed by phon ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their Marketing
Email Insider, Ray Schultz - Tuesday, October 17, 2023
Most businesses are using artificial intelligence in some form, but they fa ...