- Internet Ad Spend Will Overtake TV By 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
According to the Publicis Groupe-owned media agency's new Advertising Expenditure Forecasts, t ...
- Agencies' Fees Are Up But Challenged By Tech Giants And Roles Going In-House
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Growing brand capability in and knowledge of digital marketing, as well ...
- If Media Costs Are Down, How Come Agency Fees Are Up?
London Blog, Sean Hargrave - Friday, June 19, 2015
Agencies claim to be more transparent than ever as they slice t ...
- Champions League Finalists Mismatch In Terms Of Money And Marketing
Around the Net In MAD London, Sean Hargrave - Friday, June 5, 2015
If the match were decided on commercial performance rather than on t ...