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Results for buzz
'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [for ...
Always' 'Like A Girl' Video Sparks Debate
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 3, 2014
It's not without controversy, but a video by filmmaker Lauren Greenfield for ...
Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz
MAD, Larissa Faw - Thursday, June 26, 2014
This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRank ...
Nissan Rogue Comes In An Amazon Locker
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
The crossover, as of this writing, is sitting in a giant red ...
Brands Get Less Buzz From 'Mad Men' Premiere
MAD, Larissa Faw - Tuesday, April 15, 2014
That's according to analytics firm Kontera. "It is evident that this episode ...
Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that it ...
Y&R Launches Social Soundscape At SXSW
MAD, Steve McClellan - Tuesday, March 11, 2014
The Twitter-fed buzz tracking device lets mobile users keep abreast of all ...
Groupon Wins Bierce Award For Press Releases
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 18, 2014
Okay, there is no Bierce Award for Press Releases. Feel good for ...
T-Mobile's Push Is Hurting AT&T Perception
Marketing Daily, Aaron Baar - Friday, January 24, 2014
T-Mobile's push to be the "Uncarrier" of the wireless world is having ...
Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio's ...
Butterfinger Peanut Butter Cups Teases Racy SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 15, 2014
Butterfinger is going to the Super Bowl to grab America's attention for ...
BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013's ...
Reality Shows Aim For Viewer Boost And Viral Buzz With New Promo Efforts
MAD, Larissa Faw - Monday, January 6, 2014
In a bid to boost viewer tune-in for network reality shows, TV ...
On PINs And Needles, Target's Brand Struggles
Marketing Daily, Sarah Mahoney - Sunday, December 29, 2013
Target now says the encrypted data did make it into the hands ...
Most Marketers Will Spend More on Social Media in 2014
The Social Graf, Erik Sass - Tuesday, November 19, 2013
Seven out of ten marketers expect their companies to increase spending on ...
Burgundy Is Back - For Whole Dodge Lineup
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
Chrysler, LLC's Dodge brand, is back with more ads featuring Ron Burgundy, ...
Adland Daily Special: 'Muy Grande Bullshit Burrito'
Mediapsssst, Richard Whitman - Friday, October 18, 2013
Oh, the troops have really been flinging it this week. But heck, ...
BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% less ...
Facebook Rolls Out Real-Time Tracking
Online Media Daily, Mark Walsh - Monday, September 9, 2013
In its latest bid to rival Twitter as a source of breaking ...
Jimmy Kimmel Pranks The World With Twerk Video
TVBlog, Ed Martin - Tuesday, September 10, 2013
All people are talking about today is ABC's "Jimmy Kimmel Live" -- ...
Super Bowl Now A Bargain @$3.7 Million A Spot
Truth In Advertising, Jon Bond - Monday, September 9, 2013
The machinery that merchandises and amplifies the SB spot is now worth ...
Hyundai Hangs Genesis Spec-R On The Vine
Marketing Daily, Karl Greenberg - Tuesday, September 3, 2013
The effort, by Hyundai's AOR Huntington Beach-based Innocean USA, comprises some 17 ...
BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceived ...
Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being officially ...
Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doing ...
Post-Scandal, Verizon's Reputation Takes Hit
Marketing Daily, Aaron Baar - Friday, June 14, 2013
"Lots of consumers had heard about [the story] and perceived it as ...
NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Frank ...
Social Scoring Is An Industry, But Marketers Are Skeptical
Online Media Daily, Gavin O'Malley - Friday, April 12, 2013
With the rise of social media, "influencers," and buzz marketing, "social scoring" ...
Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly ...
BlackBerry Is Showing Signs Of Life
Marketing Daily, Aaron Baar - Thursday, February 14, 2013
"It's very, very good news for BlackBerry, but it's early days," says ...
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