- Sprint Ads Tout Money-Back Guarantee
Marketing Daily, - Wednesday, March 31, 2010
The company will begin touting the plan in a new television ...
- AT&T Spreads Anti-Text Word Via Series
Marketing Daily, Aaron Baar - Tuesday, March 30, 2010
"We have a particular interest in reaching the youth demographic as th ...
- Report: Google TV Geared To 'Complement' Cable
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 26, 2010
At least outwardly, Google TV is not being positioned as a cab ...
- Charter Comm Is Out With Smartphone Apps
Marketing Daily, - Thursday, March 25, 2010
Cable provider Charter Communications has launched mobile applications for iPhones and BlackBer ...
- Time Warner Cable Does NYC Wi-Fi
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 25, 2010
Time Warner Cable is launching Wi-Fi hotspots for customers of its N ...
- Charter Gears Up To Expand EBIF Technology, Enable Interactive Advertising
MediaDailyNews, David Goetzl - Friday, March 19, 2010
Charter Communications, the fourth-largest cable operator, is gearing up for wide deployme ...
- Big Screens Drive Movie-Goer Growth, But Cable and Online Encroaching
Research Brief, Jack Loechner - Monday, March 22, 2010
According to a new consumer survey conducted by Market Force Information, near ...
- Scatter Strong, But Prime-Time Ad Costs Fall 11%
MediaDailyNews, David Goetzl - Monday, March 15, 2010
Although media companies report the recent scatter market is strong, costs f ...
- Fox Networks, BlackArrow Team For VOD Ad Trial
MediaDailyNews, David Goetzl - Wednesday, March 10, 2010
Fox Cable Networks is testing a system that allows real-time switching ...
- As Cable Looks For Retrans Help, It Should Consider What Viewers Want, Too
TV Watch, Wayne Friedman - Wednesday, March 10, 2010
The cable industry wants a review of all those retransmission rules. B ...
- Discovery Debuts 'Life' Across Its 7 Networks
MediaDailyNews, David Goetzl - Monday, March 8, 2010
Having invested considerably in the co-production with the BBC, Discovery will roadblo ...
- TiVo Launches Set-Top For Video
Around the Net In Media, Fern Siegel - Wednesday, March 3, 2010
TiVo, with 1.5 million subscribers, introduced a television set-top box that simplifi ...