- OfficeMax Adds Scrooge To Holiday Lure
Online Media Daily, Tanya Gazdik - Friday, November 30, 2007
[Retail] The campaign's goal is to continue to create a positive associati ...
- Tech Giants Squash Negroponte's Plans For Cheap PC
Around the Net In Brand Marketing, Thom Forbes - Monday, November 26, 2007
Nicholas Negroponte's ambitious plan to get a laptop computer into the han ...
- New Taste, Ad Campaign For Maxwell House
Around the Net In Media, William Spain - Monday, November 26, 2007
Kraft is pushing ahead with an effort to remake Maxwell House ...
- Greyhound Bus Campaign Targets Younger Crowd
Marketing Daily, Nina Lentini - Friday, November 23, 2007
[Campaign] The effort is intended to showcase the bus company's three-year, $ ...
- Coke's Global, Holiday Campaign To Launch Over Weekend
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2007
[Beverages] "Bringing people together over Coca-Cola is part of brand's DNA," sa ...
- Gap Dangles Vespa In Online Holiday Promotion
Marketing Daily, Tameka Kee - Tuesday, November 20, 2007
[Retail] Gap has tapped Yahoo to launch its 2007 holiday campaign, call ...
- TAG Heuer Brings Luxury Online
Online Media Daily, Tameka Kee - Thursday, November 15, 2007
TAG Heuer's message will be conveyed via more than 26 million impressio ...
- Join the Flock
Media Magazine, Mark Walsh - Thursday, November 1, 2007
In the advertising world, it's not good to be a sheep. F ...
- A Misnomer No Matter What You Call It
Media Magazine, Mark Walsh - Thursday, November 1, 2007
Yahoo's Presidential Mashup Debate wound up being neither a mashup nor ...
- Holy Roller Ratings
Media Magazine, Mark Walsh - Thursday, November 1, 2007
Putting a new twist on the intersection of church and state, Beliefn ...
- A View from Both Sides of the Aisle
Media Magazine, Mark Walsh - Thursday, November 1, 2007
Former CNET chairman and CEO Shelby Bonnie is jumping into the 20 ...
- Cross-Media Case Study: Changing Lanes
OMMA Magazine, Christine Champagne - Thursday, November 29, 2007
Hyundai's new campaign strives to bang the dents out of a batter ...
- Shut Your Trap
OMMA Magazine, Courtney Humiston - Thursday, November 29, 2007
When I called a friend of mine, his voicemail recording went somethi ...
- Shopping for Shut-ins
OMMA Magazine, Gaetano Pollice - Thursday, November 29, 2007
Those who can't be bothered to try on clothes in the sto ...