- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- UK Agency Somo Teams With Medialets
Mobile Marketing Daily, Mark Walsh - Friday, May 30, 2014
London-based mobile marketing agency Somo has signed a deal with Medialets ...
- Hospital Promotes Reducing Cancer Risks
Marketing Daily, Tanya Gazdik - Tuesday, May 27, 2014
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivation ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- Aflac Duck Joins With HGTV Star
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
The Aflac duck is joining forces with HGTV celebrity licensed contractor Sco ...
- Bridgestone Targets Women, Mothers, Safety-Conscious
Marketing Daily, Tanya Gazdik - Monday, May 19, 2014
Bridgestone Americas is using a well-known actress to target women, mothers a ...
- San Diego Zoo Touts Tiger Trail
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
The San Diego Zoo Safari Park is touting its new Tiger Tra ...
- Adobe Steps Up Focus On Real-Time, Predictive Media Buying And Analytics
Real-Time Daily, Laurie Sullivan - Wednesday, May 14, 2014
Accurately predicting campaign performance across desktops and mobile platforms requires skill, b ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- PayPal Launches Campaign, Refreshed Logo
Marketing Daily, Tanya Gazdik - Friday, May 2, 2014
"It celebrates the moments that make our life just that little b ...