- Litmus Raises $49M To Up Global Expansion, Optimize Campaigns
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Litmus today announced a $49 million investment to improve email workflow a ...
- Smirnoff Takes Its Non-Exclusivity Pitch On The Road
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2015
The new broadcast and video series, series, appearing on YouTube as we ...
- Target, UNICEF Create First Wearable For Hunger
Marketing Daily, Sarah Mahoney - Friday, October 16, 2015
Just in time for the holidays, Target is teaming up with UNIC ...
- Cheerwine Celebrates Local Legends With Video Docu-Series
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2015
Once the episodes were finished, Cheerwine worked with independent films distributor FilmBuf ...
- Royal Caribbean Invites Vacationers To 'Come Seek'
Marketing Daily, Tanya Gazdik - Saturday, October 17, 2015
The effort reflects the brand's adventurous spirit by placing the traveler's person ...
- Major Players Come Together To Promote PCs
Marketing Daily, Aaron Baar - Thursday, October 15, 2015
"There's a common theme that we all want to rally around," sa ...
- Harte Hanks Launches Total Customer Discovery
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Harte Hanks is debuting Total Customer Discovery, a new B2C product th ...
- Mazda Back For Third 'Drive For Good' With NBCU
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2015
As part of the campaign, which kicks off Oct. 14 and ru ...
- Managing Campaigns With Less Pain
MAD, Larissa Faw - Tuesday, October 13, 2015
That's the promise of a new campaign management platform from Chris Gomersall ...
- Columbia's New Global Campaign Is 'Tested Tough'
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2015
Stuart Redsun, Columbia Sportswear Company's chief marketing officer, tells "Marketing Daily" th ...
- The In-House Trilogy: Part 3: Campaign Setup & Optimization
Real-Time Daily, Mendel Senf - Thursday, October 8, 2015
After looking at data management and needed resources and training, we shi ...
- Hyatt Regency Launches Largest-Ever Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2015
Hyatt Regency's campaign goes against the assumption that guests are always looki ...
- Pfister Tweaks Pretentious Competitors To Intro Innovative Faucet
Marketing Daily, Karlene Lukovitz - Thursday, October 1, 2015
Pfister may not have the snob appeal of higher-priced home hardware bran ...