- Google Creates 'Crisis' Campaign
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 30, 2017
Google has created a $2 million crisis fund that can be match ...
- With New CEO Aboard, Mattel Aims Barbie At Dads
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2017
The new initiative on research that girls who have loving, supportive relationshi ...
- Smarter Programmatic Creative = CMP + DCO
Real-Time Daily, Ben Kartzman - Tuesday, January 24, 2017
Lately, there has been some debate about the specific roles that creati ...
- Ryan Lochte Makes 'Clean Start' For PowerBar
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2017
PowerBar, which helped pioneer the energy bar category three decades ago, ...
- Reebok Hinges 'Show Of Hands' On Human Handshakes
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2017
In the latest evolution of its "Be More Human" campaign, Reebok ...
- Ram Trucks Launches Brand Campaign
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2017
"'Long Live' is not about us, it is about our customers," Ram ...
- What Happened Politically In 2016?
Red, White & Blog, Philip Rosenstein - Wednesday, January 18, 2017
MediaPost had its own political postmortem yesterday in Washington, D.C., bringing togeth ...
- Adam Driver to Star In Snickers Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2017
Snickers says the ad will be part of an integrated campaign " ...
- Will Dynamic Creative Have Its Moment This Year?
RTBlog, Tobi Elkin - Friday, January 6, 2017
More creative and media teams will focus on dynamic creative executions with ...
- Starring For Nike, Kevin Hart As 'The Man Who Kept Running'
Marketing Daily, Barry Janoff - Wednesday, January 4, 2017
In documentary-type style, we follow Hart's progress from film star to ...
- Political Digital Ad Spend Soars As Targeting Comes Of Age
Red, White & Blog, Philip Rosenstein - Wednesday, January 4, 2017
Overall political advertising in the 2016 election cycle was up marginally (4.6 ...
- Peta Takes Over Tube Station Ads For 'Veganuary'
Around the Net In MAD London, Sean Hargrave - Tuesday, January 3, 2017
Peta has taken over an entire London Tube station with posters encouragi ...