- Perrier Drops It Like It's Hot
Video Critique, Larry Dobrow - Thursday, June 28, 2012
One of the underdiscussed aspects of the viral-superclip era is how ...
- PepsiCo Sharpens Focus On Pepsi Cola, Gatorade, Mountain Dew
MediaDailyNews, David Goetzl - Friday, June 22, 2012
Al Carey concedes that PepsiCo may have under-invested in advertising and marketi ...
- SodaStream Hits Coke Country
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
SodaStream already told Coca-Cola it wouldn't stop using Coke bottles in i ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...