- Media 100: A Seat at the Table
Media Magazine, Staff Writers - Tuesday, December 2, 2008
We're no fans of lists. That's mainly because there already are w ...
- Free Agent: The Customer's Always Right
Media Magazine, Lisa Seward - Tuesday, December 2, 2008
Here's a phrase you don't often hear: "I had the best customer-servi ...
- The Boycott Boomerang
Media Magazine, Sarah Mahoney - Thursday, October 2, 2008
The Humane Society of the United States found itself stymied. Despite yea ...
- Kagan: Cable May Get 50% Rev Boost By 2018
MediaDailyNews, Wayne Friedman - Monday, September 15, 2008
Although the cable industry is expected to lose basic video customers ...
- Cable VOD Sees Rapid Growth By 2013
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
Digital growth in many TV and related media platforms will continue ...
- Distributed Disaster
Media Magazine, Liz Tascio - Tuesday, May 20, 2008
It was an idea that appeared way ahead of its time: nomad ...
- PWC: Magazines, Out-of-Home Will Grow, Newspapers Slow
MediaDailyNews, Erik Sass - Thursday, June 19, 2008
The outlook is grim for newspapers in the United States in t ...
- Digital City Limits: Austin Found No. 1 In New Media Penetration
MediaDailyNews, Erik Sass - Wednesday, May 14, 2008
Scarborough Research has identified the nation's most digital-savvy cities. The national surv ...
- Up Against the Wall
OMMA Magazine, Steve Smith - Monday, June 23, 2008
Like stacks of increasingly desperate match.com profiles, the list of available a ...
- Processed, Pressed and Pissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Pyth ...
- What Lips My Lips Have Kissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Admit it, whether or not a chunk of pink SPAM meat wi ...
- Red Herring
OMMA Magazine, Sonia Reyes - Monday, June 23, 2008
Hire a high-profile Hollywood film director for your TV creative. Cast ...
- Cross-Media Case Study: Once Bitten
OMMA Magazine, Christine Champagne - Monday, November 3, 2008
HBO consults with all of its show creators when it formulates marketi ...
- Just like Honey
OMMA Magazine, Christine Champagne - Tuesday, July 22, 2008
The plight of the honeybee has been getting a lot of pres ...
- Industry Watch: Buy Cell and Hold
OMMA Magazine, Liz Tascio - Monday, November 3, 2008
Despite the iPhone's hype and impressive sales, it's actually not the best-selli ...
- Industry Watch: Look, Up in the Air
OMMA Magazine, Eric Butterman - Tuesday, July 22, 2008
With a hike in fares and baggage charges that consumers consider unfai ...
- Cross Media: In the Clutch
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Every game needs a hero. That's the central theme of Gatorade's "Leag ...
- Markets Focus: Only the Lonely
OMMA Magazine, Eric Butterman - Monday, November 3, 2008
The stereotypical image of a single person is someone in a tin ...
- Cross-Media Case Study: Air Waves
OMMA Magazine, Joan Voight - Thursday, August 21, 2008
In the midst of airlines shuttering, merging or going bankrupt and passenger ...
- Markets Focus: Superconnected
OMMA Magazine, kyle , Daisy Whitney - Tuesday, July 22, 2008
In the media business, we sometimes take the early adopters for grante ...
- Industry Watch: Making Drug Buddies
OMMA Magazine, Christine Bittar - Monday, June 23, 2008
The Web isn't just good for filling cheap prescriptions for painkillers a ...
- Mobile Focus: Married to the dotMobi
OMMA Magazine, Fara Warner - Monday, November 3, 2008
This was supposed to be the year the mobile Web went mainstre ...
- Industry Watch: Virtual Vanguard
OMMA Magazine, Liz Tascio - Thursday, August 21, 2008
A video of a cute 20-something Hula-Hooping in just a T-shirt a ...
- Markets Focus: Dealing with the DINK
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
They meet for cocktails and tapas after work, buy all the be ...
- Industry Watch: Getting There Is Half the Fun
OMMA Magazine, Margaret A. Starvish - Monday, April 21, 2008
Tinsley Mortimer, a svelte, shiny-haired Manhattan socialite, is used to traveling ...
- Markets Focus: Cashing in on Kids
OMMA Magazine, Eric Butterman - Thursday, August 21, 2008
The difficulty in guessing how to market to a child, it's oft ...
- Cross-Media Case Study: Rainbow Bright
OMMA Magazine, Liz Tascio - Monday, June 23, 2008
Considering all the attention In Rainbows received just for its pay-what-you-want prici ...
- Market Focus: The Best Eight Years
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
College may well be the only acceptable time in life to dri ...
- Cross-Media Case Study: Kind of Blue
OMMA Magazine, Christine Champagne - Tuesday, September 30, 2008
The skies have not been a happy place of late. Lost luggag ...
- Cross Media: To Infiniti and Beyond
OMMA Magazine, Christine Champagne - Wednesday, May 21, 2008
With its sleek, muscular curves and stylish interior, Nissan's 2008 Infiniti EX ...