- Anatomy of The Consumer: Coming To Our Senses
Media Magazine, Larry Dobrow - Friday, May 1, 2009
The taxi stops at the hotel curb; you leap out of ...
- Anatomy of The Consumer: Hearing
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Rather than aurally bludgeoning their targets with everything from minute-long jingles ...
- Anatomy of The Consumer: Sight
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Save for the ones confined to radio ads, nearly every marketing progr ...
- Anatomy of The Consumer: Touch
Media Magazine, Larry Dobrow - Friday, May 1, 2009
In media, touch tends to be the most neglected of the fi ...
- Personality Data Predicts Media Usage
Around the Net In Media, Joan Voight - Monday, May 4, 2009
Personality is often a more effective prediction tool for media usage th ...
- Anatomy of The Consumer: Taste
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Getting consumers to taste new products has long been the bane ...
- Anatomy of The Consumer: Scent
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Fans attending games one and two of the 2008 World Series ...
- Corporate Re-brand: Growth Industry
OMMA Magazine, Fara Warner - Friday, May 1, 2009
When Jan Valentic took over as senior vice president of global marketi ...
- Cross-Media Case Study: To the Dogs
OMMA Magazine, Joan Voight - Friday, May 1, 2009
You need only scan the daily headlines to know that General Motor ...
- Pearl Jam's Puzzling Play
OMMA Magazine, Christine Champagne - Friday, May 1, 2009
Online gaming and grunge. Who would have linked them back in t ...
- Industry Watch: We're With the Band
OMMA Magazine, Eric Butterman - Friday, May 1, 2009
The music industry has never been more challenged - okay, threatened ...