- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Study: Exchange and DSP Video Buying Triples
VidBlog, Daisy Whitney - Thursday, November 15, 2012
Digital video ad spending is up 27% over last year, buoyed ...
- Cable Subscribers Stick With Premium Packages
MediaDailyNews, Wayne Friedman - Monday, October 15, 2012
Cord-cutting? That doesn't work for the high-paying cable consumers. A new stu ...
- Voters Turn To Phones In Election Season
Online Media Daily, Mark Walsh - Tuesday, October 9, 2012
As the presidential race enters its final few weeks, a new surv ...
- Pew: Value Of 'Big Data' Debated
Online Media Daily, Mark Walsh - Friday, July 20, 2012
Madison Avenue has harnessed the power of Big Data to pinpoint t ...
- Report: Digital Shops Must Morph Into 'Value Mediators'
Online Media Daily, Steve McClellan - Wednesday, July 18, 2012
Just as the agency world has begun a new wave of consolidatio ...
- Tablets, Smartphones Drive Engagement, Ad Response
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Consumers are more responsive to ads on tablets than smartphones, but bo ...
- Tablets Favored Device At Home
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Among early adopters, media tablets have become favored devices for reading newspape ...
- Correction: CBS, CW Not In OMD Facebook Study
Online Media Daily, Steve McClellan - Thursday, June 28, 2012
The 'Online Media Daily' story "Marketing Content Has Short Shelf Life ...
- 55% Of Cell Users Access Mobile Web
Online Media Daily, Mark Walsh - Tuesday, June 26, 2012
When it comes to using mobile phones as the primary means ...
- Tablet Users Act On Ads
Online Media Daily, Erik Sass - Monday, June 18, 2012
The number of Americans who own tablets is surging, and that's go ...
- Off-Channel Promos Crucial In Reaching Mass Audience
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
It is not enough to promote new TV shows on one's o ...
- Turn Uses Ad In 'Mad Men' To Study Integrated Media
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Turn, the advertising tech firm, has purchased a spot created by agen ...
- Key Luxury Hotels Book Digital Strategy
Online Media Daily, Mark Walsh - Thursday, March 22, 2012
A new study ranking more than 50 luxury hotel brands based ...
- Pew: 52% Use Mobile While Shopping
Online Media Daily, Mark Walsh - Monday, January 30, 2012
By all indications, mobile traffic and m-commerce made impressive gains during t ...
- Size Matters In Mobile Screens
Online Media Daily, Mark Walsh - Tuesday, January 10, 2012
Confirming what has already become apparent in the mobile market, a n ...