- Just Cause: Finding the Perfect Cause-Marketing Fit
Engage:Moms, Patti Minglin - Wednesday, July 29, 2009
What makes for a good cause-marketing campaign? Here are some tips f ...
- Meijer Donates Gift Cards To Hungry
Marketing Daily, - Tuesday, July 21, 2009
Marketers based in Michigan keep coming up with new ways to he ...
- Allstate Solicits Public Input On Grant Recipient
Marketing Daily, - Thursday, July 16, 2009
The Allstate Foundation is asking the public to vote for the recipie ...
- Sunkist 'Take A Stand' Campaign Goes Social
Marketing Daily, - Wednesday, July 15, 2009
Sunkist has added a social media twist to its six-year-old "Take ...
- Staples Leverages Nostalgia For BTS Campaign
Marketing Daily, Aaron Baar - Wednesday, July 15, 2009
"We felt there was a role for a bit of nostalgia ...
- Actor Draws Attention For Snickers Charity Effort
Marketing Daily, - Tuesday, July 14, 2009
As part of "Bar Hunger," a new Snickers program supporting Feeding Americ ...
- Framing Of Cause Critical To Consumers
Marketing: Green, Jeremy Kees - Wednesday, July 15, 2009
If cause-related marketers want to appeal to the largest possible audience ...
- 'Mandela Day' Launches In New York
Marketing Daily, - Friday, July 10, 2009
The Nelson Mandela Foundation has launched a nationwide call-to-action campaign via N.Y.-bas ...
- MLB, MasterCard Back Cancer Initiative
Marketing Daily, - Wednesday, July 8, 2009
"Stand Up To Cancer" will be the recipient of the "Hit ...
- Got Pink?
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2009
It's a jungle out there: If you're going pink, it's time ...
- Nike Launches New Grant Program Via Social Media
Marketing Daily, - Wednesday, July 1, 2009
Nike is offering $650,000 in grants to neighborhood groups that use "spor ...