- Honda's "Leap List" Works When Scaled Down
Video Critique, Larry Dobrow - Tuesday, January 31, 2012
My current fave TV commercials hawk Honda's newly redesigned and rejiggered CR- ...
- The Evolution Of Impact: Expanding Social Commitment To Drive Brand Advantage
Marketing: Causes, Craig Bida - Monday, January 30, 2012
I recently spoke on a panel about cause marketing at the Kello ...
- P&G Launches Charity Facebook Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
P&G is launching 1 Like = 1 Day, a Facebook campaign ...
- Want To Be 'Liked' In A Conversation?
Marketing: Green, Brad Stewart - Wednesday, January 25, 2012
Facebook has become a fascinating barometer of social preference over the year ...
- Macy's Untaps Its Ninth 'Go Red' Celebration
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
Macy's is unveiling its ninth annual "Go Red" promotion, in what h ...
- Resolutions And Predictions And Questions In 2012
Marketing: Causes, Doug Weinbrenner - Monday, January 23, 2012
Don't you just love that New Year smell? Everywhere you turn, the ...
- A Decade Makes A Big Difference
Marketing: Causes, David Hessekiel - Monday, January 16, 2012
It seems hard to believe, but 10 years ago the mere menti ...
- 'Dissed' WWE Star Embraces Fruity Pebbles
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
John Cena -- and an instant-win promotion offering grand prizes that inclu ...
- How Brands Can Grow Their Affluent Customer Base By Partnering With Innovative Non-Profits
Engage:Affluent, Perry Allison - Wednesday, January 11, 2012
Affluent consumers are typically highly educated, involved in their community, and a ...
- RadioShack Offers Livestrong Headphones
Marketing Daily, Tanya Gazdik - Tuesday, January 10, 2012
The headphones feature Livestrong's signature bright yellow on both the cable a ...
- Nissan Wins Heisman With New Deal
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Besides getting Nissan involved with the trust's charitable efforts, the partnership le ...
- Ikea Saves The Children When Facebook Fans Invite Friends To Shop
Marketing: Causes, Joe Waters - Monday, January 9, 2012
One of the more successful digital tactics for cause marketing is ...
- 2011 Ace Score Rankings: KitchenAid Leads The Pack
Marketing Daily, Karlene Lukovitz - Wednesday, January 4, 2012
The 60-second commercial employs product innovation and "storytelling" by showing home che ...
- Three Cause-marketing Trends I'm Working On In 2012
Marketing: Causes, Paul Jones - Tuesday, January 3, 2012
With 2012 just two days old, there have been a profusion ...