- China Gets its Own Version of Netflix
Around the Net in Video, Ross Fadner - Friday, June 29, 2012
China, the world's most populous nation, is about to get its o ...
- Nielsen's TV Brand Effect Launches in China, Germany
MediaDailyNews, David Goetzl - Monday, June 25, 2012
Nielsen has moved to a second European territory and Asia with i ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harl ...
- GroupM Recruits Chinese Ad Talent From Reality Show
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
WPP's GroupM has launched what it says is the first reality sh ...
- Americans Show Significant Shift In Perception of Chinese Brands
Research Brief, Jack Loechner - Wednesday, June 20, 2012
Li-Ning, a Chinese athletic footwear and apparel company founded by Chinese Olymp ...
- Rentrak To Measure China's TV Viewing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Growing U.S.-based media measurement company Rentrak is pushing into another big marke ...
- Bing Partners With Hudong.com To Target Chinese Market
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 6, 2012
Bing will attempt to grab a bigger piece of the Chinese mark ...
- Chinese Video Ad Market Surges 218 Percent From Last Year
Around the Net in Video, Ross Fadner - Wednesday, June 6, 2012
China's online video advertising market is worth $330 million, up 218% year-over-yea ...
- Beware Of Chinese Promising To Deliver Rich Mainlanders
Engage:Affluent, Patricia Pao - Wednesday, June 6, 2012
There are five things to consider before signing on. ...