- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- Why Cut Down Movie Trailers?
Marketing Daily, Robert Marich - Thursday, January 30, 2014
Not many retailers advocate less marketing by their product suppliers, but that ...
- NCM Unveils Digital Turbo, CNN Measures Out-of-Home
MediaDailyNews, Erik Sass - Tuesday, January 28, 2014
Cinema advertiser NCM Media Networks unveiled a new, faster system for bringi ...
- Coming Soon To Theaters Everywhere: Shorter Trailers
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 28, 2014
The National Association of Theatre Owners issued new guidelines to movie markete ...
- Lacoste Launches First TV Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2014
The effort, from BETC Paris, also includes a print and outdoor componen ...
- Hollywood Can Find A New Golden Age By Promising An Escape To Moviegoers
Marketing: Entertainment, KC Cole - Thursday, January 23, 2014
For decades, Hollywood movies dominated our lives. The movies were our weeke ...
- 3D Movies Help Movie Prices Soar
MediaDailyNews, Wayne Friedman - Monday, January 20, 2014
Movie ticket prices continued to inch up at the end of 20 ...
- TV May Benefit From Decline In Moviegoing
MediaDailyNews, Wayne Friedman - Friday, January 10, 2014
There is good news for in-home entertainment platforms like TV: 66% perce ...
- How Netflix Organizes Entertainment
Around the Net In Media, Gavin O'Malley - Friday, January 3, 2014
Netflix is hardly the only company using tons of meta-data to organiz ...