- Study: Bing's Ad Click-Throughs May Perform Better Than Google's
Online Media Daily, Laurie Sullivan - Monday, July 27, 2009
Yahoo may have several more reasons to adopt Microsoft's Bing.com to pow ...
- Disney Tracking Effectiveness Of Online Ads Not Clicked On
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 27, 2009
Disney Media Networks -- which includes ABC, ESPN, ABC Family and Disn ...
- How Google Lifts Mobile Search Ad Success For Vegas.com
Online Media Daily, Laurie Sullivan - Friday, July 17, 2009
What happens in Vegas stays in Vegas. Except for searches on mobi ...
- Marin Pushes Out Quality Score Tool
Online Media Daily, Laurie Sullivan - Friday, July 17, 2009
Marin Software has pushed out a new release of its paid sear ...
- Do Social Media 'Experts' Overestimate Their Abilities?
Online Media Daily, Gavin O'Malley - Friday, July 17, 2009
Perhaps because it's still a relatively new field, interactive marketers seriously la ...
- Compete Unveils New Service for Measuring Ad Effectiveness
Online Media Daily, Mark Walsh - Tuesday, July 14, 2009
With display advertising hit hard by the recession and click-through rates fa ...
- EZanga Unveils Contextual Ad Model
Online Media Daily, Laurie Sullivan - Thursday, July 9, 2009
Search engine eZanga.com has begun to roll out a contextual advertising mod ...
- Need To Know: How Fewer Links Generate More Revenue
OMMA Magazine, Tanya Gazdik - Tuesday, July 14, 2009
As Kontera, a PPC in-text ad delivery leader, refines its semantic delive ...
- Something to Dwell On
OMMA Magazine, John Capone - Tuesday, July 14, 2009
Dean Donaldson has a point to make. And he is not s ...
- Do Not Bounce With Me
OMMA Magazine, Jean Pascal Mathieu - Tuesday, July 14, 2009
Recently I attended a conference on Google Analytics where industry guru Just ...