- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- Virgin Atlantic Takes To Sky With Best-Click Attribution
Online Media Daily, Laurie Sullivan - Thursday, March 10, 2011
Virgin Atlantic is creating a "best-click attribution model" to better manage onli ...
- I Love Click Rates!
Online Spin, Cory Treffiletti - Wednesday, March 9, 2011
I love click rates! I bet that got your attention, didn't i ...